Senior Copywriter, Pharma & Cross-Channel Brand Lead

Publicis Health; New York (NY); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health is seeking a Senior Copywriter to lead the conception and execution of innovative materials for integrated, cross-channel initiatives, including large web projects, online advertising, and digital marketing. The role requires a strong core in traditional ad writing with pharma experience.

You will shape the creative strategy, guide junior staff, and collaborate with clients to develop standout work under tight deadlines across multiple projects, while ensuring copy tone aligns

Qualifications

• 5-7+ years of professional writing in advertising or interactive agency.
• 1-3+ years of Pharma or Health/Healthcare experience.
• Leadership or mentoring experience preferred.
• Experience on large cross-channel and/or direct marketing initiatives including rich media, web, direct and print; online/social media preferred.
• Strong portfolio required.
• Be open to travel for client engagements.

Responsibilities

• Participate in development of creative briefs and strategic/tactical plans.
• Monitor changes in the client's marketplace and evaluate work against marketing context.
• Collaborate with clients to develop solutions and present ideas.
• Write independently under tight deadlines across multiple projects.
• Provide direction to studio, vendors and junior staff; apply scientific knowledge to innovate.

Skills

Professional writing experience

Pharma/Health experience

Leadership/mentoring

Cross-channel advertising

Portfolio strong

Travel willingness

Job description

Publicis Health is seeking a Senior Copywriter to lead the conception and execution of innovative materials for integrated, cross-channel initiatives, including large web projects, online advertising, and digital marketing. The role requires a strong core in traditional ad writing with pharma experience.

You will shape the creative strategy, guide junior staff, and collaborate with clients to develop standout work under tight deadlines across multiple projects, while ensuring copy tone aligns