Senior Copywriter: Performance-Driven Content (Remote)

Content Creators; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote or hybrid work environment

Unlimited PTO

Comprehensive medical, dental, vision

Life & AD&D insurance

401(k) with company match

Parental leave & family support

Pet care perks & insurance

Learning & career development programs

Commuter & transit benefits

Exclusive employee discounts

Job summary

Donut Studios, the in-house creative studio of New Engen, creates platform-native digital content for ambitious brands. We seek a copywriter with 3–6 years of experience and a strong direct response portfolio to craft high-performing copy across social, landing pages, email, and video scripts.

The role emphasizes adapting to multiple brand voices, collaborating with cross-functional teams, and staying ahead of trends to drive engagement and conversions.

Qualifications

• 3-6 years of experience in copywriting, content marketing, or related creative field.
• Strong portfolio of direct response copywriting across channels.
• Portfolio is required to be considered.
• Experience writing across multiple brands and adapting to different brand voices.

Responsibilities

• Write performance-focused copy across paid social, landing pages, email, video scripts, and other digital channels.
• Develop platform-native short-form content for TikTok and Instagram.
• Adapt copy to different brand voices while maintaining authenticity.
• Craft hooks, messaging, and CTAs to improve engagement and conversions.
• Collaborate with designers, editors, strategists, and production teams.
• Stay ahead of trends and emerging formats to keep content fresh.
• Iterate on copy based on performance data to improve KPIs.
• Maintain a high editorial standard, polishing copy to brand voice.

Skills

Copywriting

Direct response

Brand voice adaptation

Project management

Education

Bachelor's degree in Advertising/Communications/English

Job description

Donut Studios, the in-house creative studio of New Engen, creates platform-native digital content for ambitious brands. We seek a copywriter with 3–6 years of experience and a strong direct response portfolio to craft high-performing copy across social, landing pages, email, and video scripts.

The role emphasizes adapting to multiple brand voices, collaborating with cross-functional teams, and staying ahead of trends to drive engagement and conversions.