Senior Copywriter - Donut Studios

New Engen, Inc.; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote or hybrid work environment with

Unlimited PTO

Comprehensive medical, dental, vision,

Life & AD&D insurance

401(k) with company match

Paid parental leave & family support

Exclusive employee discounts

Job summary

New Engen is a digital marketing agency that helps brands grow through media, creative, analytics, influencer, and retail strategies integrated into performance-driven campaigns. Donut Studios is our in-house studio crafting high-performing content for ambitious brands, aligned with New Engen’s suite of solutions.

We are a collaborative team of strategists, content creators, copywriters, editors, designers, and account strategists helping brands thrive.

Qualifications

• 3-6 years of experience in copywriting, content marketing, or a related creative field with a strong focus on direct response and performance-driven writing.
• A strong digital portfolio showcasing direct response copywriting across channels like paid social, landing pages, email, or other digital formats.
• Bachelor’s degree in Advertising, Communications, English, or a related field preferred.
• Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity.
• Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms.
• Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams.
• A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team.

Responsibilities

• Write Performance-Driven Copy Across Channels: Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels.
• Concept High-Performing Social Creative: Write platform-native short-form content for TikTok and Instagram that feels authentic, entertaining, and culturally relevant.
• Adapt Seamlessly Across Brand Voices: Translate complex ideas and different brand personalities into clear, engaging copy.
• Craft Hooks, Messaging, and Calls-to-Action: Develop hooks, one-liners, and CTAs to improve engagement and conversions.
• Collaborate Cross-Functionally to Develop Creative: Partner with designers, editors, strategists, and cross-functional teams.
• Stay Ahead of Trends and Emerging Formats: Monitor trends and formats to keep creative fresh and relevant.
• Optimize and Iterate Based on Performance Data: Use insights to refine messaging and improve performance.
• Maintain a High Editorial Standard: Ensure copy is polished and aligned with brand voice.

Skills

Copywriting

Direct response

Content marketing

Brand voice adaptation

Portfolio required

Time management

Education

Bachelor’s degree in Advertising, Communications, English

Job description

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Write Performance-Driven Copy Across Channels
Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.

Concept High-Performing Social Creative
Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.

Adapt Seamlessly Across Brand Voices
Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.

Craft Hooks, Messaging, and Calls-to-Action
Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs.

Collaborate Cross-Functionally to Develop Creative
Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns.

Stay Ahead of Trends and Emerging Formats
Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.

Optimize and Iterate Based on Performance Data
Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.

Maintain a High Editorial Standard
Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

WHAT YOU BRING

• 3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing.
• A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered.
• Bachelor’s degree in Advertising, Communications, English, or a related field preferred.
• Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity.
• Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms.
• Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams.
• A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team.

PERKS & BENEFITS

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Exclusive employee discounts

Salary Range:

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.