Senior Copywriter & Growth Marketing Lead (Remote)

Concreit; Seattle (WA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Employee stock options

Medical, dental, and vision coverage

Unlimited PTO

Remote work

Job summary

Concreit is seeking an ambitious Sr. Copywriter to lead growth and lifecycle marketing for our fintech startup. You will partner with Marketing and Product to shape go-to-market strategy and drive engagement across channels.

This role demands a data-driven mindset and hands-on execution in a fast-paced environment. You will own product messaging and positioning, influence product-market fit, and run tests to optimize conversions.

Qualifications

• Bachelor’s degree in Business, Marketing, or Technical field; MBA preferred.
• 7+ years working in progressively senior marketing roles.
• 5+ years of product marketing experience.
• A natural curiosity to test, measure, learn and iterate to get the best results possible.
• Strong communication, with the ability to juggle multiple projects and stakeholders simultaneously.
• A love of data and experience with marketing funnels; you can identify and size different growth opportunities and the various ways to meet them.
• Strong growth track record, with samples and results of past campaigns.
• Outstanding written, oral, and organizational ability.

Responsibilities

• Lead product messaging and positioning strategies that resonate with Concreit's target audiences.
• Own holistic positioning of Concreit product(s) and be responsible for identifying opportunities to improve product-market fit of existing products.
• Conduct analysis to identify product/marketing needs, opportunity sizing, gathering feedback from internal/external stakeholders, driving commercialization and measuring impact of product marketing strategies.
• Support roadmap prioritization by creating tight feedback loops that consistently seek to solve user pain points.
• Lead go-to-market plans for new products and features, focused on ensuring product development and feature release can be tracked back to support business goals.
• Gather qualitative and quantitative user insights and identifies opportunities for continuous improvement to existing products and features.
• Report out regularly on performance against KPIs, identifying opportunities for continuous improvement and optimization.

Skills

Product marketing

Lifecycle marketing

Data analysis

Cross-functional collaboration

Email marketing

Marketing automation

Communication

Growth mindset

Education

Bachelor's degree in Business/Marketing

MBA (Preferred)

Tools

Google Analytics

Email Marketing

Social Media Management

CRM & analytics platforms

Job description

Concreit is seeking an ambitious Sr. Copywriter to lead growth and lifecycle marketing for our fintech startup. You will partner with Marketing and Product to shape go-to-market strategy and drive engagement across channels.

This role demands a data-driven mindset and hands-on execution in a fast-paced environment. You will own product messaging and positioning, influence product-market fit, and run tests to optimize conversions.