Senior Copywriter, Global Concepts & Initiatives (Remote)

VF Corp.; Denver (CO); Remote; USD 84,000 - 105,000; Full time

Job summary

The North Face is seeking a Senior Copywriter to lead long-lead narratives and global storytelling. You will collaborate with partners across APAC, EMEA, and NORA to ensure a consistent brand voice while exploring AI and new technologies to strengthen our copywriting practice.

You’ll craft emotive product copy, establish brand voice guidelines, and drive cross-functional alignment with regional teams to resonate with local audiences and cultures.

Qualifications

• 5+ years of copywriting experience with agencies or brand teams.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.
• Strong organizational skills with the ability to manage multiple projects.
• Working knowledge of AI tools and building prompts.

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives.
• Establish shared principles to enhance TNF voice across regions with regional teams.
• Drive exploration of emerging technologies, including AI prompts and tools.
• Oversee editing strategies and AI prompt development meeting brand standards.
• Shape product storytelling from the ground up with emotive copywriting.
• Develop brand voice guidelines ensuring consistency across platforms.

Skills

Copywriting

Brand voice

Cross-functional collaboration

AI tools

Figma familiarity

Social-first storytelling

Multilingual experience

Portfolio

Education

Bachelor's degree in a related field

Tools

Figma

AI prompts

Job description

The North Face is seeking a Senior Copywriter to lead long-lead narratives and global storytelling. You will collaborate with partners across APAC, EMEA, and NORA to ensure a consistent brand voice while exploring AI and new technologies to strengthen our copywriting practice.

You’ll craft emotive product copy, establish brand voice guidelines, and drive cross-functional alignment with regional teams to resonate with local audiences and cultures.