Senior Copywriter: Global Campaigns & Brand Voice (Remote)

VF Corp.; Oregon; Hybrid; USD 84,000 - 105,000; Full time

Job summary

The North Face is seeking a Senior Copywriter for Global Concepts and Initiatives to craft long-lead narratives and campaigns, collaborating with partners across APAC, EMEA, and NORA to ensure brand voice connectivity.

Role will lead research on AI and emerging tech, strengthening storytelling and ensuring Brand Voice is clear and consistent across channels, while developing emotive product copy for key benefits.

Qualifications

• 5+ years of copywriting experience with agencies or brand teams.
• A portfolio showing stories across multiple channels.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Working knowledge of AI tools and building prompts.

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives.
• Establish shared principles to bring more story and clarity to the TNF voice across regions.
• Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense.
• Ensure Brand Voice is clear and consistent across channels and touchpoints.
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers.

Skills

Portfolio

Big ideas

Brand voice

Communication

Collaboration

Organization

AI prompts

Tools

AI tools

Job description

The North Face is seeking a Senior Copywriter for Global Concepts and Initiatives to craft long-lead narratives and campaigns, collaborating with partners across APAC, EMEA, and NORA to ensure brand voice connectivity.

Role will lead research on AI and emerging tech, strengthening storytelling and ensuring Brand Voice is clear and consistent across channels, while developing emotive product copy for key benefits.