Senior Copywriter, Global Brand Narratives & AI Innovation

VF Outdoor, LLC; Denver (CO); Remote; USD 84,000 - 105,000; Full time

Job summary

The North Face is seeking a Senior Copywriter, Global Concepts and Initiatives, to lead long-lead concept narratives and global storytelling with regional partners across APAC, EMEA and NORA. The role focuses on strengthening brand voice and developing emotive product copy that resonates with consumers across channels.

The candidate will explore AI tools to enhance copy, oversee editing strategies, and ensure consistency of Brand Voice while collaborating cross-functionally to drive alignment

Qualifications

• 5+ years of copywriting experience with agencies or brand teams.
• A portfolio that shows how you turn big ideas into stories across multiple channels.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Working knowledge of AI tools and building prompts.

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives.
• Develop and execute copywriting strategies to create meaningful connections with consumers.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
• Establish shared principles to bring more story, clarity and connective power to the TNF voice across regions, partnering with regional copywriters and creative leads as they adapt copy and stories for local consumers and cultural context.
• Drive exploration on emerging technologies, including leveraging AI tools to strengthen the global copywriting offense.
• Oversee editing strategies and engineering AI prompts that meet brand standards.
• Ensure Brand Voice is clear and consistent across channels and touchpoints.
• Shape product storytelling from the ground up, developing emotive product copy that clearly communicates key benefits to consumers.
• Develop brand voice guidelines that ensure consistency across platforms.

Skills

Copywriting

Brand voice

Campaign development

Storytelling

AI prompts

Collaboration

Tools

Figma

Job description

The North Face is seeking a Senior Copywriter, Global Concepts and Initiatives, to lead long-lead concept narratives and global storytelling with regional partners across APAC, EMEA and NORA. The role focuses on strengthening brand voice and developing emotive product copy that resonates with consumers across channels.

The candidate will explore AI tools to enhance copy, oversee editing strategies, and ensure consistency of Brand Voice while collaborating cross-functionally to drive alignment