Remote Senior Copywriter — Global Campaigns & Brand Voice

VF Corp.; Denver (CO); Remote; USD 84,000 - 105,000; Full time

Benefits offered by this job

Annual incentive plan

Sales incentive potential

Job summary

VF Corporation is seeking a Senior Copywriter for Global Concepts and Initiatives. The role focuses on inciting long-lead narratives and campaigns, collaborating with APAC, EMEA, and NORA to maintain brand voice.

You will guide AI-driven copy strategies and ensure consistency across channels while shaping emotive product storytelling. The ideal candidate has 5+ years in copywriting with agencies or brand teams, strong communication skills, and a collaborative mindset.

Qualifications

• 5+ years of copywriting experience with agencies or brand teams.
• Experience developing big ideas, integrated campaigns and brand voice strategies.
• Excellent communication and presentation skills.
• Highly collaborative, curious, and detail-oriented.

Responsibilities

• Drive concept development and campaign narratives for long-lead initiatives (global).
• Develop and execute copywriting strategies to connect with consumers.
• Lead Brand Voice excellence and cross-functional alignment across global storytelling.
• Establish shared principles to unify TNF voice across regions and adapt copy for local contexts.

Skills

Portfolio development

Big ideas & campaigns

Brand voice strategies

Communication & presentation

AI tools & prompts

Tools

Figma

Job description

VF Corporation is seeking a Senior Copywriter for Global Concepts and Initiatives. The role focuses on inciting long-lead narratives and campaigns, collaborating with APAC, EMEA, and NORA to maintain brand voice.

You will guide AI-driven copy strategies and ensure consistency across channels while shaping emotive product storytelling. The ideal candidate has 5+ years in copywriting with agencies or brand teams, strong communication skills, and a collaborative mindset.