Lead Creative Strategist - Donut Studios

New Engen, Inc.; United States; Remote; USD 80.000 - 90.000; Vollzeit

Benefits dieser Stelle

401k with employer match

HSA employer contribution

Flexible vacation

Paid maternity/paternity

Zusammenfassung

New Engen, Inc. is seeking a seasoned Creative Strategy Lead for Donut Studios, our in-house studio. You will craft performance-driven creative strategies, lead client discussions, and translate audience insights into actionable creative direction.

You’ll partner with media to optimize campaigns and maintain tight project timelines, ensuring brand alignment across platforms. Remote-friendly role supporting distributed teams nationwide, with offices in select locations.

Qualifikationen

• 6+ years of paid social creative strategy experience in a digital marketing setting.
• Ability to lead client strategy and improve creative performance.
• Strong understanding of Meta, TikTok, YouTube and other channels.
• Excellent written and verbal communication; cross-functional collaboration.

Aufgaben

• Develop performance-driven creative strategy across major platforms.
• Lead as the creative strategy lead for clients and guide direction.
• Translate audience insights into actionable briefs for internal teams.
• Collaborate with media to optimize campaigns and messaging.
• Manage creative launch pipelines and project timelines.
• Oversee creative briefs and ensure alignment with brand guidelines.

Kenntnisse

Paid social strategy

Creative storytelling

Client leadership

Channel knowledge

Communication

Briefing & review

Collaboration

Project coordination tools

Tools

Asana

Notion

Slack

Google Suite

Figma

Adobe Creative Suite

Jobbeschreibung

Remote

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in‑house creative studio, purpose‑built to craft high‑performing, platform‑native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Develop Performance-Driven Creative Strategy
Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.

Serve as the Creative Strategy Lead for Clients
Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.

Turn Audience Insights into Creative Direction
Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.

Partner with Media to Drive Creative Performance
Work closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.

Manage Creative Launch Pipelines
Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.

Lead Creative Briefing and Project Management
Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.

Ensure Quality and Brand Alignment
Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. Maintain strong quality control across all deliverables before launch.

Strengthen Cross-Functional Collaboration
Build processes and workflows that support collaboration between creative, media, and client teams. Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.

WHAT YOU BRING

• 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
• Strong instincts for direct response creative and platform-specific storytelling
• Proven track record of leading client strategy and improving creative performance
• Deep understanding of Meta, TikTok, YouTube, and other digital channels
• Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
• Confident briefing partner and creative reviewer with high attention to detail
• Tools and nice to haves:
  • Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)
  • Familiarity with Figma or Adobe Creative Suite is a plus
  • Bonus points for experience with creative testing frameworks or building UGC programs

PERKS & BENEFITS

• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

Salary Range: $80,000 - $90,000 USD annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin