Senior Copywriter

D3U; United States; Remote; USD 120,000 - 140,000; Full time

Job summary

Omnicom's dotdotdash unit seeks a Senior Copywriter to lead brand narratives across digital, experiential, and product writing. You will craft compelling stories, collaborate with ACDs/CDs, and mentor junior creatives to deliver authentic voice and high-impact concepts.

You’ll translate strategy into ideas, work with cross-functional teams, and push for human, consumer-centric narratives across platforms. This role emphasizes storytelling craft and emerging tech awareness.

Qualifications

• 7+ years of creative industry experience (or relevant equivalent), with at least 5+ years as a copywriter (or comparable level).
• A portfolio of culturally relevant and insight-grounded work that includes narrative and comms, social and integrated, experiential and product writing and ideation.
• Comfortable with AI, not just as a creative toolkit but as a product and channel. You've worked with prompt engineers and you've crafted a few yourself, building agents with personality as well as function.
• Expert in conceiving and executing narratives through compelling content formats, including social, experiential, digital and retail.
• You think holistically about brands and have experience crafting how they come to life through a persona, tone and voice, purpose, and positioning that inform copy guidelines and messaging toolkits as well as content and editorial strategies and franchises.
• A creatively holistic point of view, respecting design, strategy and tech without always staying in your lane.
• Strong presentationability (IRL and virtual). You can convey a cohesive narrative to sell ideas.
• Skilled in design tools, particularly Figma, and the spectrum of writing and presentation tools (including Microsoft 365, Google, Keynote).
• An understanding of emerging technologies and concepts.

Responsibilities

• Lead the development of brand narratives, campaign ideas, and written executions for integrated and non-traditional campaigns spanning digital, experiential, content, and innovation-driven projects.
• Work under ACDs/CDs to drive projects from concept through execution, translating strategy into compelling ideas and messaging while delivering strategically sound, client-ready work.
• Collaborate closely with art directors, designers, strategists, technologists, and experience teams to develop concepts and bring them to life with exceptional craft and clarity.
• Champion the brand voice, and also the voice of the consumer, giving ideas and work authenticity and a human dimension.
• Ensure the quality and impact of writing meets both agency and client standards.
• Step up into client face-time, writing and crafting the decks and getting clients hyped about the work, while listening to feedback and translating into creative action.
• Be the senior creative in the room: solve problems, bring lateral thinking, support leadership and mentor more junior creatives (not just the writers).
• Don't just follow culture. Love it and know what's real and what's hype. Don't just follow technology. Tinker, critique and always ask "what's exciting about this?"
• Inspire teammates through curiosity, experimentation, and a strong maker mentality.

Skills

Copywriting

Storytelling

Brand voice

Idea generation

Presentation skills

Figma

Editorial craft

AI awareness

Tools

Microsoft 365

Google Workspace

Keynote

Job description

Agency

TMA

Job Function

Creative

Job Subfunction

Copywriting

Job Description

As a Senior Copywriter at dotdotdash, you're a hands-on thinker, storyteller and maker who is comfortable creating concepts for cutting-edge brand activations and digital products as you are crafting compelling brand narratives across all channels. You love words, and you know when to leave them out.

You've nailed a few brands already - tone and voice, insight-driven comms, exciting digital and experiential activations. You're a cultural explorer, endlessly fascinated and always wanting to know and experience more (not just through a screen). You're excited by innovation but can see past the hype to find the unexpected ideas hiding in AI and other breakthrough technology.

Key Responsibilities

• Lead the development of brand narratives, campaign ideas, and written executions for integrated and non-traditional campaigns spanning digital, experiential, content, and innovation-driven projects.


• Work under ACDs/CDs to drive projects from concept through execution, translating strategy into compelling ideas and messaging while delivering strategically sound, client-ready work.


• Collaborate closely with art directors, designers, strategists, technologists, and experience teams to develop concepts and bring them to life with exceptional craft and clarity.


• Champion the brand voice, and also the voice of the consumer, giving ideas and work authenticity and a human dimension.


• Ensure the quality and impact of writing meets both agency and client standards.


• Step up into client face-time, writing and crafting the decks and getting clients hyped about the work, while listening to feedback and translating into creative action.


• Be the senior creative in the room: solve problems, bring lateral thinking, support leadership and mentor more junior creatives (not just the writers).


• Don't just follow culture. Love it and know what's real and what's hype. Don't just follow technology. Tinker, critique and always ask \"what's exciting about this?\"


• Inspire teammates through curiosity, experimentation, and a strong maker mentality.

Qualifications

• 7+ years of creative industry experience (or relevant equivalent), with at least 5+ years as a copywriter (or comparable level).


• A portfolio of culturally relevant and insight-grounded work that includes narrative and comms, social and integrated, experiential and product writing and ideation.


• Comfortable with AI, not just as a creative toolkit but as a product and channel. You've worked with prompt engineers and you've crafted a few yourself, building agents with personality as well as function.


• Expert in conceiving and executing narratives through compelling content formats, including social, experiential, digital and retail.


• You think holistically about brands and have experience crafting how they come to life through a persona, tone and voice, purpose, and positioning that inform copy guidelines and messaging toolkits as well as content and editorial strategies and franchises.


• A creatively holistic point of view, respecting design, strategy and tech without always staying in your lane.


• Strong presentationability (IRL and virtual). You can convey a cohesive narrative to sell ideas.


• Skilled in design tools, particularly Figma, and the spectrum of writing and presentation tools (including Microsoft 365, Google, Keynote).


• An understanding of emerging technologies and concepts.

$120,000-$140,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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