Senior Copywriter

VML; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML, a WPP agency in Detroit, is seeking a Senior Copywriter to support the Ford brand and aftermarket initiatives across brand, product, digital, and 360 campaigns. You translate insights into distinctive narratives that resonate with diverse audiences.

You bring 5+ years in an agency, a portfolio of big ideas across channels, and strong storytelling. You’ll collaborate with cross-disciplinary teams in a hybrid, office-inclined setup, contributing high-quality work under tight timelines.

Qualifications

• Minimum 5 years of agency experience in copywriting or creative roles.
• A portfolio showcasing big ideas, strong conceptual thinking, and integrated campaigns across multiple channels.
• Ability to manage multiple workstreams and deliver high-quality work under tight timelines.
• Proficient in the use of AI to help workflows and creative output.
• Automotive experience preferred.

Responsibilities

• Drive conceptually bold, strategically grounded ideas across Ford’s varied portfolio.
• Write clear, compelling copy across channels—including campaigns, scripts, digital experiences, social, and POS.
• Collaborate with ACD Art and cross-disciplinary teams to create integrated campaigns with business impact.
• Build trusted relationships with Ford partners and present work with its strategic foundation.

Skills

Big ideas

Storytelling

Brand voice

Creative thinking

Portfolio

Tools

AI tools

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

VML is searching for a SENIOR COPYWRITER

We are looking for a Sr. Copywriter for our Detroit office, dedicated to supporting the Ford brand business and more specifically, the Ford aftermarket business across brand, product, digital, and 360 campaign work. You are a big‑idea generator—a highly conceptual thinker and storyteller who can translate strategic insights into compelling, culturally relevant narratives. You thrive inside a large, fast‑moving automotive account and help evolve how Ford shows up creatively across all channels through powerful, distinctive voice and messaging.

Who We Are Looking For

A Sr. Copywriter for our Detroit office, dedicated to supporting the Ford brand business and more specifically, the Ford aftermarket business across brand, product, digital, and 360 campaign work. You are a big‑idea generator—a highly conceptual thinker and storyteller who can translate strategic insights into compelling, culturally relevant narratives. You thrive inside a large, fast‑moving automotive account and help evolve how Ford shows up creatively across all channels through powerful, distinctive voice and messaging.

What You’ll Do

• Big idea thinking: Drive conceptually bold, strategically grounded ideas across Ford’s varied portfolio, shaping narratives that elevate the brand and resonate with diverse audiences.
• Write: Develop clear, compelling copy across channels—including campaign platforms, scripts, digital experiences, social and point of sale—ensuring a consistent and distinctive voice.
• Collaborate: Partner with ACD Art and cross‑discipline teams to create and execute integrated campaigns that deliver on both creative excellence and business impact.
• Client Facing: Build trusted relationships with Ford partners and confidently present work, articulating both the creative idea and its strategic foundation.

Who You Are

• A Builder: Entrepreneurial and proactive, with the ability to concept and create momentum around ideas and bring others along.
• Open and collaborative: Thrive in cross‑office, cross‑capability environments, working seamlessly with strategy, design, production, and media. Ambitious: Passionate about pushing the work forward and exploring future‑leaning, proactive opportunities for the Ford brand and the aftermarket.
• Ego‑less: Hands‑on, team‑first, able to handle day to day routine tasks in addition to more conceptual work, committed to elevating both the work and those around you.

What You’ll Need

• Minimum 5 years of agency experience in copywriting or creative roles.
• A portfolio showcasing big ideas, strong conceptual thinking, and integrated campaigns across multiple channels. Expertise in writing across formats, including campaign platforms, scripts, digital, social, and experiential. Strong understanding of storytelling, tone of voice, and brand building.
• Ability to manage multiple workstreams and deliver high‑quality work under tight timelines. Proficient in the use of AI to help workflows and creative output. Automotive experience preferred.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.