Associate Copywriter-Bilingual

VML; San Francisco (CA); Hybrid; USD 35,000 - 75,000; Full time

Job summary

VML in Northern California is seeking a Jr. Bilingual Copywriter to craft Spanish/English communications across Digital, TV, Print, and social media for Ford-related campaigns.

You will translate cultural nuances, adapt messaging for multicultural audiences, and work under a CD/ACD supervision within a collaborative agency team to drive client objectives.

Qualifications

• 1–3 years’ experience as a full‑time copywriter in an advertising agency.
• A bilingual portfolio is required for consideration.
• Outstanding command of English and Spanish with solid writing and grammar skills.
• Bonus experience with multicultural advertising and focus audiences.

Responsibilities

• Take creative direction and meet deadlines, overtime may be required.
• Collaborate with art director across remote, in‑office and studio settings with possible travel.
• Develop automotive retail marketing concepts for Ford dealer groups and national campaigns.
• Present and explain cultural nuances in both English and Spanish.
• Ensure high-quality copy that aligns with the client brief and brand standards.
• Work with account and production teams to deliver delivered assets on time.

Skills

Bilingual English/Spanish

Advertising copywriting

Brand voice

Storytelling

Multicultural campaigns

Education

Bachelor's degree

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brandsto drive growth. VML is celebrated for its innovative and award‑winning human‑first work for clients including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy’s. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of [WPP] (https://urldefense.com/v3/ http:/wpp.com/ ;!!IfJP2Nwhk5Z0yJ43lA!L_cfT4E3gsmmDY1lVQTB6ihlfPeBl9X4sMM2KI6iWZYexC2nCeZ9oxgP9qvgbrqxIBpx82rGb_mWqh5F0zKxq5_dP7Y$), the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

WHO IS GTB?

A global, industry‑leading communications agency, GTB transforms businesses through the world’s most purposeful, creative solutions fueled by precise marketing. Founded in 2007 and part of WPP, GTB leverages its deep understanding of the consumer and its clients to deliver true integration within the speed, diversity and potential of modern communications to inspire people to take action. GTB has 52 global offices and operates across six continents.

THE OPPORTUNITY

Associate Copywriter – Spanish/English – Northern California based

Could this be you?

This Jr. Bilingual Copywriter will help create Spanish/English language communications across all key media/marketing touchpoints to deliver The Client’s message in order to grow & increase Ford customer shopping/Ford dealer showroom traffic in the most persuasive manner possible.

This Jr. Bilingual Copywriter writer must be cognizant of words, cultural nuances, phrases, and implied meanings that may or may not be literally translatable, while providing viable communication solutions.

Innovative ideation and concepts, by this Jr. Bilingual Copywriter will be adapted into finished assets for all key marketing touchpoints: Digital/Social, Broadcast TV, Print, OOH, Direct Mail & collateral-material. This work will be managed under the direct supervision of a CD/ACD and will work as part of an agency team to achieve client objectives.

This Jr. Bilingual Copywriter will have all the latest, industry‑leading resources available, including the use of the most current data & technology to not only pinpoint in‑market shoppers more efficiently, but to leverage deeper consumer insights to personalize the messaging and “convert” target to intended action.

In this role you will…

• Take creative direction and turn work around quickly to meet deadlines, which may require overtime.
• Work as a team with art director in ‘remote’, ‘in office’ and ‘at studio’ capacity with possible travel.
• Primary assignments include, but not limited to, automotive retail marketing for regional Ford Dealer Advertising groups, National retail automotive product & event campaigns.
• Presents creative, validates, and explains cultural nuances in both English and Spanish.
• Ensures all work is of the highest possible quality and maintains agency’s commitment to changing customer behavior through disruptive ideas at all points of contact.
• Works closely with Account & Production personnel as a team member on assigned accounts.
• Maintains consistently high standards of Spanish/English Copywriting which will enhance the agency-client relationship and deliver results as defined in the Creative Brief.
• Helps develop ideas based on input from the CD, ACD, client, Account, research & data.
• Assures accuracy, completeness and neatness of own copy from initial submission to ACD/CD through final copy and type proofs.
• Meets copy deadlines or secures advance approval if additional time is needed.

You have…

• 1-3 years’ experience as a full‑time copywriter in a full‑service advertising agency.
• A bilingual/multicultural portfolio is required for consideration.
• Outstanding command of English and Spanish languages with solid writing and grammar skills.
• Bonus experience with multicultural advertising and focus audiences.
• Bonus experience across disciplines (Digital/Social, Interactive, TV, Print & direct marketing, etc.)
• Strong writing and word processing abilities across all advertising disciplines including digital & social media.
• Strong knowledge of branding and conceptual development.
• Ability to talk about the ad work and its cultural nuances, both internally and externally.
• Ability to present and discuss conceptual and tangible ideas, both internally and externally.
• Ability to listen and understand feedback.
• Ability to inform and drive synergy across communication platforms.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Ability to work under pressure and meet deadlines.
• Bachelor’s degree or equivalent experience preferred.
• Have physical and mental requirements to meet the above listed job responsibilities.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$35,000—$75,000 USD

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.