Senior Copywriter

WorldStrides; Charlottesville (VA); Hybrid; USD 83,000 - 95,000; Full time

Benefits offered by this job

Tuition reimbursement

Certifications stipend

PTO 25 days + 4 mental health days

Paid holidays and volunteer day

Travel opportunities

Flexible schedule

EAP

Retirement plan / 401k match

Job summary

WorldStrides, a global leader in educational travel, seeks a copywriter to craft compelling marketing and sales copy across email, digital and print channels. You will oversee copy development for assigned areas, ensuring brand voice remains consistent while collaborating with internal stakeholders and designers.

The role requires strong writing, proofreading, AP style knowledge, and the ability to manage multiple priorities with deadlines in a fast-paced in-house creative team.

Qualifications

• Bachelor’s degree required from an accredited university.
• 3–5 years of professional experience in marketing copywriting.
• Experience translating brand standards into market-ready messaging.
• Ability to present and advocate for creative work to stakeholders.

Responsibilities

• Create copy to support key company initiatives across email, digital and print media.
• Collaborate with internal stakeholders and designers to align with brand and goals.
• Review and proofread marketing materials for accuracy and consistency.
• Maintain an understanding of WorldStrides markets, products, and services.

Skills

Excellent writing

Proofreading

AP Style

Brand voice

Collaboration

Time management

Verbal communication

Editing

Attention to detail

Education

Bachelor’s degree

Job description

WorldStridesis the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

We are seeking a copywriter with the ability to craft compelling marketing and sales copy for a variety of audiences across multiple channels. The ideal candidate is not only a strong writer and proofreader, but also a collaborative team player who is deadline-driven, highly organized, able to manage multiple priorities while adapting copy across different product lines. The copywriter will oversee copy development for assigned areas of the organization while serving as an active steward of the brand.
This position will be part of the in-house creative team supporting a diverse range of WorldStrides products.

Responsibilities:

• Create copy to support key company initiatives across multiple channels, including email, digital and print advertising, collateral, social media, video, and both B2B and B2C communications
• Partner with internal stakeholders to ensure creative work aligns with business goals and messaging objectivesCollaborate with designers to develop concepts and deliverables that strengthen and support the brand
• Review and proofread marketing materials to ensure accuracy, consistency, and error-free execution
• Maintain a strong understanding of the company’s markets, products, and services
• Uphold and adapt brand voice across businesses, audiences, and channels, shifting appropriately between long-form informational copy and shorter, more promotional marketing copy, as well as varying tones and formats across digital and print media

Qualifications:

• Bachelor’s degree required from an accredited university, along with 3–5 years of professional experience
• Demonstrated success developing persuasive marketing and sales copy across print, email, digital advertising, web, and related channels
• Experience translating brand standards, including voice, tone, and grammar guidelines, into effective market-ready messaging
• Ability to collaborate effectively with creative teams and business stakeholders to deliver high-quality work on time and on strategy
• Excellent verbal and written communication skills, including the ability to confidently present and advocate for creative work to stakeholders
• Collaborative, curiosity-first mindset, especially when responding to feedback from internal stakeholders
• Strong organizational and time-management skills with the ability to independently manage deadlines and work on multiple projects simultaneously
• Strong knowledge of AP Style and The Chicago Manual of Style, with exceptional attention to detail
• Excellent writing, proofreading, and editing skills
• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
• 11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to $5,250 annually
• $1,000 towards professional certifications annually
• Opportunities for paid and discounted travel.
• Flexible work schedule providing on-site, remote, and virtual office opportunities.
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
• Fitness Center and café onsite at select locations.
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program

The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

Compensation Range

$83,000 - $95,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in WorldStrides’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.