Senior Copywriter

KnitWell Group; Albany (OH); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer & philanthropic activities

Medical, dental, vision insurance & 1

Employee Assistance Program

Paid time off & holidays

Hybrid work model in Columbus, OH

Job summary

KnitWell Group (Lane Bryant) in Columbus, OH is seeking a Sr. Copywriter to craft promotional messaging for digital and print channels, translating seasonal concepts into real-time stories that drive newness, trend and value.

You’ll lead Lane Rewards messaging, collaborate with marketing, art and product teams, and ensure copy aligns with fashion voice while meeting tight deadlines.

Qualifications

• 3-5 years’ experience copywriting in advertising, direct marketing or publishing.
• Background in fashion retail/editorial; awareness of current trends, style and language of fashion.
• Creative work portfolio.
• Strong conceptual skills with knowledge of copy relating to art, design, graphics and typography.
• Flexible and able to multitask, adapt and re-prioritize under tight deadlines.
• Self-motivated with an entrepreneurial spirit and positive attitude.
• Online and social media fluency (ecommerce, websites, blogs, Instagram, etc.).

Responsibilities

• Craft clear and compelling promotional language for in-store and online sales and events.
• Translate seasonal concepts into real-time stories and promotions communicating newness, trend and value.
• Lead the messaging for Lane Rewards, including a monthly email newsletter.
• Share proofreading responsibilities with the team for all marketing materials.
• Liaise cross-functionally to stay updated on promotional changes and inventory shifts.

Skills

Copywriting experience

Fashion editorial knowledge

Creative portfolio

Conceptual skills

multitask under deadlines

Entrepreneurial spirit

Online & social media fluency

Job description

About us

Our founder, Lena Bryant didn't set out to change fashion forever, but that's exactly what she did. 120 years later, Lane Bryant remains the iconic plus-size brand. Empowering women is kind of our thing. Our inclusive community of customers and associates champions the acceptance of all sizes, shapes, and people. If you believe in the power of clothes to create confidence and empower self-expression, you'll be at home here.

About the role

This Sr. Copywriter role directly supports the Sr. Copy Manager with a focus on developing creative and promotional messaging for all digital channels including website, email, social media and performance marketing. They must also possessthe ability to flex into print, store materials,product naming, brand initiatives, inter-office materials and various other projects outside of our daily operations as needed.

Our ideal candidate is a creative writer and strategic thinker with a love of fashion, retail and shopping in an ever-changing landscape. They must be on top of fashion and cultural trends and can apply them to our storytelling across a variety of channels for maximum impact.A sharp eye for detail and strong organizational skills are a must, as well as the ability to pivot quickly and the agility to serve creative needs as they evolve.

The impact you can have

• Craft clear and compelling promotional language for both in-store and online sales and events.
• Translate seasonal concepts into real-time stories and promotions that communicate newness, trend and value.
• Lead the messagingfor Lane Rewards (our credit & loyalty program)including a monthly email newsletter.
• Share proofreading responsibilities with the team for all marketing materials.
• Liaise cross-functionally as needed to stay up on promotional changes and inventory shifts.

You’ll bring to the role

• 3-5 years’ experience copywriting in advertising, direct marketing or publishing
• Background in fashion retail/editorial; Working knowledge of current trends, style, culture and language of fashion world
• Creative work portfolio
• Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography
• Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines
• Self-motivated with an entrepreneurial spirit; Positive attitude (and a sense of humor)
• Online and Social Media fluency (ecommerce, websites, blogs, Instagram, etc.) with curiosity to learn more.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• Hybrid: This position works in a hybrid model, with required days worked in the Lane Bryant office location in Columbus, OH as defined by business needs.

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

#LI-CS3

Location:

LB OH Corp Office-LaneBryant-New Albany, OH 43054

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.