Senior Coordinator, Artist Insights & Strategy

ROSTR, Inc.; New York (NY); Hybrid; USD 28,000 - 39,000; Full time

Job summary

Warner Music Group is seeking a Senior Coordinator, Artist Insights & Strategy in NYC to support data-driven research that informs our global catalog and iconic artists. You’ll translate culture and audience data into actionable strategies, collaborate with Artist Brand Managers, and help shape partnerships to extend reach across generations.

Based in NYC, you will work with US and UK teams, leveraging AI-powered tools to drive insights from conception to completion, ensuring engaging,

Qualifications

• You live and breathe internet culture and are passionate about music, artist legacies, and storytelling to drive discovery and fandom.
• You translate complex cultural and audience data into clear, tangible recommendations using narratives.
• You have curiosity to understand audience communities and where music culture moves next.
• You have strong organizational skills and can prioritize across competing demands.
• You collaborate across cross-functional teams and communicate with diverse stakeholders.
• You have 2–3 years in a coordinator, research support, or admin role within music, entertainment, or digital media.

Responsibilities

• Support the Director and internal Artist Brand Managers by conducting research deep dives and audience analysis to guide long-term artist strategies.
• Monitor internet culture, social media trends, subcultures, and fan behaviors to identify shifts and opportunities.
• Translate findings into pitch-ready concepts, content ideas, and partnerships to reintroduce classics to new generations.
• Assist with collection and visualization of audience data using AI-powered tools and modern workflows.
• Synthesize qualitative and quantitative data into engaging narrative-led materials communicating insights and growth opportunities.
• Organize and update internal research databases and third-party reports for global teams.
• Maintain project trackers and coordinate timelines across US and UK teams.

Skills

Internet culture

Cultural analysis

Audience data analysis

Cross-functional collaboration

Strong communication

Organizational skills

Project coordination

Music industry familiarity

Stakeholder management

Tools

Chartmetric

co:brand

Luminate

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Senior Coordinator, Artist Insights & Strategy

A little bit about our team:

The Global Catalog Growth & Insights team uses data & insights to help define and shape the strategy for growing audiences across all of WMG's Off-Roster Catalog. We work with Artist Brand Managers, Artists themselves, and their management teams to communicate opportunities to increase engagement among their current fans and highlight ways to reach new potential fans.

Your role:

Based in NYC and reporting to the London-based Director, Artist Insights & Strategy, the Senior Coordinator, Artist Insights & Strategy will play a key supporting role in the collection and analysis of research data to uncover insights that help define the strategic direction of our rich Global Catalog and extend the legacy and success of our most iconic artists.

You will be deeply immersed in cultural trends and the digital landscape, and help drive high-impact, research-driven projects from conception to completion, translating cultural, audience, and consumption data into actionable insights and strategic recommendations.

Here you’ll get to:

• Support the Director, Artist Insights & Strategy and internal Artist Brand Managers by conducting research deep dives and audience analysis to guide long-term artist strategies.
• Monitor internet culture, social media trends, subcultures, and fan behaviors to identify cultural shifts and strategic opportunities.
• Translate internet culture findings and audience insights into pitch‑ready concepts, content ideas, and partnerships to reintroduce classic works to new generations.
• Assist with collection and visualization of audience data, leveraging AI-powered tools and modern research workflows.
• Synthesize qualitative and quantitative data into engaging, narrative‑led material that clearly communicates audience insights and growth opportunities.
• Organize and update internal research databases and third‑party reports libraries to keep insights easily accessible for global teams.
• Maintain team project trackers and coordinate task timelines across the US and UK teams.

About you:

• You live and breathe internet culture and are genuinely passionate about music, artist legacies and the power of storytelling to drive discovery and fandom across generations.
• Sharp cultural and strategic analysis: a knack for translating complex cultural & audience data (quant & qual) into clear, tangible recommendations, using compelling narratives.
• A curious mindset and an appetite to understand why audiences love what they love, how fan communities operate, and where music culture is moving next.
• Strong organizational skills and a proven ability to prioritize effectively and manage competing demands.
• A collaborative mindset and a proven ability to work seamlessly across cross‑functional internal teams.
• Strong communication skills with experience interacting with a diverse range of internal & external stakeholders.
• 2-3 years of experience in a coordinator, research support, or admin role within music, entertainment, or digital media.

We’d love it if you also had:

• Familiarity with analytics or audience data tools, such as Chartmetric, co:brand, and Luminate.
• Experience in working with brands, building strategies for growing reach & long-term engagement.
• Music industry experience.
• Background in marketing to understand levers and their impacts in different scenarios.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre‑spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite Hourly Rate: $20.00 to $28.00

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf