Senior Content Strategy Lead — Remote & High-Impact Growth

Rippling, Inc.; United States; Remote; USD 145,000 - 175,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

Retirement Plan with 401(k) matching

Tax-Advantaged Accounts (HSA/FSA)

Unlimited paid vacation

Flexible hours and location

Job summary

HeyMarvin, a fast-growing AI-native research platform, is hiring a Senior Content Marketing Manager in the United States. You will own content strategy and editorial voice end-to-end, from tentpole reports to a rich resource library, guiding formats, channels, and audience segments.

Lead SEO/AEO, scale content production, manage cross-channel workflows, and measure impact with KPIs. This role offers flexibility with hours and location while driving revenue growth and customer success through

Qualifications

• 7+ years of B2B content marketing experience with a portfolio of owned content programs.
• A high level of autonomy; you are the driver and you’re confident managing projects despite ambiguity.
• Experience owning a content strategy end-to-end, from ideation and production through distribution and reporting.
• Experience building and managing a content production engine, including workflows, timelines, and cross-channel output.
• Hands-on knowledge of SEO and AEO best practices, including planning, structuring content for performance, working with vendors, and tracking results.
• Provable ownership of social media channels and authoring executive thought leadership.
• Experience setting up and reporting on KPIs and outcomes, including how content contributes to pipeline.
• Travel: If applicable.

Responsibilities

• Content strategy. Craft a content strategy tied to brand, audience, and market opportunity.
• Content engine. Build a scalable production process across formats, channels, and personas so content output isn't a bottleneck as our needs grow.
• Signature content. Deliver high-impact content assets per quarter (flagship reports, studies, long-form ebooks) that set us apart from our competitors.
• SEO/AEO focus. Scale our growing resource library of authoritative articles organized around our core buyers' questions and challenges, driving better traffic and conversion through SEO and AEO.
• Social content. Drive the engagement around our brand and our executives on LinkedIn where many readers meet the Marvin brand for the first time.
• Reporting. Set content KPIs for all our content initiatives, and be comfortable reporting back on content's impact.

Skills

Content strategy

Autonomy

Project management

SEO

AEO

Social media

KPIs & reporting

Travel

Tools

Webflow

Asana

HubSpot

Job description

HeyMarvin, a fast-growing AI-native research platform, is hiring a Senior Content Marketing Manager in the United States. You will own content strategy and editorial voice end-to-end, from tentpole reports to a rich resource library, guiding formats, channels, and audience segments.

Lead SEO/AEO, scale content production, manage cross-channel workflows, and measure impact with KPIs. This role offers flexibility with hours and location while driving revenue growth and customer success through