Senior Content Research Analyst: Audience & Trends

AMC Global Media; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k Plan

Wellness Program

Life Insurance

Tuition Reimbursement

Paid Time Off

Paid Parental Leave

Job summary

AMC Global Media is seeking a Senior Analyst - Content Research in New York, NY to join the Research team. You will own end-to-end analyses, translate ratings and streaming data into actionable insights, and present executive-ready reports reflecting audience behavior and content performance.

The role requires 3–4 years in analytics, strong Excel skills, and experience with audience analytics and reporting platforms.

Qualifications

• Bachelor's degree required.
• 3-4 years of experience in analytics, insights, research, business intelligence, media research, or a related field.
• Experience in streaming, digital media, entertainment, television, subscription businesses, audience research, or content performance analysis preferred.
• Strong proficiency in Excel, including analysis, structured analytics templates, pivots, formulas, and VLOOKUP/XLOOKUPS.
• Strong written and verbal communication skills, with the ability to tailor insights for both working teams and senior stakeholders.

Responsibilities

• Own analyses from end to end with leadership guidance, from question development to recommendation.
• Conduct recurring and ad hoc analyses across audience behavior, content and franchise performance, programming trends, and marketing effectiveness.
• Translate performance data into clear insights, business implications, and actionable recommendations.
• Develop and present executive-ready reports, presentations, and performance summaries.
• Support audience architecture and content strategy by identifying target audiences and segments for launches and campaigns.
• Develop audience profiles, segmentations, and targeting recommendations to support programming and marketing goals.
• Partner with BI and data teams to validate data sources and ensure KPI definitions and accuracy across analyses.
• Apply forecasting and benchmarking to evaluate actuals vs expectations and identify performance drivers, risks, opportunities.
• Incorporate competitive, market, and platform context into analyses to help stakeholders understand entertainment landscape.
• Manage multiple priorities in a fast-paced environment with strong organization and attention to detail.
• Quickly learn and adapt to new systems, tools, methodologies, and data sources.

Skills

Analytical skills

Excel proficiency

Communication skills

Stakeholder management

Education

Bachelor's degree

Tools

Power BI

Tableau

Nielsen measurement tools

Job description

AMC Global Media is seeking a Senior Analyst - Content Research in New York, NY to join the Research team. You will own end-to-end analyses, translate ratings and streaming data into actionable insights, and present executive-ready reports reflecting audience behavior and content performance.

The role requires 3–4 years in analytics, strong Excel skills, and experience with audience analytics and reporting platforms.