Senior Content Marketing Strategy Manager, Events

Lyra Health; United States; On-site; USD 106,000 - 163,000; Full time

Job summary

An established industry player is seeking a Senior Content Strategy Manager to lead innovative content strategies for branded and demand generation events. This role involves crafting compelling narratives that showcase expertise in mental health care, working closely with senior leaders, and utilizing data-driven insights to enhance content effectiveness. You will have the opportunity to shape impactful content that resonates with audiences, while collaborating with various teams to ensure a cohesive message across multiple platforms. Join a forward-thinking company dedicated to transforming mental health care through technology and creativity.

Benefits

Comprehensive healthcare coverage

Equity through restricted stock units

Paid Parental Bonding Leave

Employee Well-being Program

401k and retirement benefits

Monthly technology stipend

Fertility and Family Building support

Pet insurance

Legal services

Community celebrations and activities

Qualifications

• 10+ years in event content strategy and thought leadership.
• Strong storytelling skills with data-driven insights.

Responsibilities

• Develop scalable content strategies aligned with business goals.
• Manage end-to-end content development for events and webinars.

Skills

Event Content Strategy

Data Storytelling

Executive Communication

Project Management

Narrative Crafting

Education

Bachelor's Degree

Master's Degree

Tools

Content Management Systems

Data Analysis Tools

Job description

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This range is provided by Lyra Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$106,000.00/yr - $163,000.00/yr

About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About The Role

We’re looking for a Senior Content Strategy Manager to lead content strategy for Lyra’s branded and demand generation events including webinars and premier industry conferences. You’ll work closely with product, corporate, and event marketing to craft strategic, high-impact content that ensures Lyra’s thought leadership stands out across the industry.

This role requires developing a comprehensive, scalable content strategy, including building and maintaining a content library that enables teams across Lyra to seamlessly reuse and repurpose event and webinar materials. You will shape compelling narratives that highlight Lyra’s expertise, drawing from research, data, and customer stories to create insightful, memorable content that aligns with our brand messaging.

You’ll also work directly with Lyra’s senior leaders and customers, requiring command of executive-level and client-facing conversations. A strong eye for data storytelling is essential—this person should be adept at uncovering meaningful insights and translating them into stories that resonate with our audiences, reinforcing Lyra’s position as a leader in workforce mental health.

Responsibilities

• Develop a scalable content strategy and framework aligned with event objectives, business goals, and audience needs
• Build and maintain a content library to extend the impact of event materials across multiple initiatives
• Craft compelling narratives using data-driven insights and real-world stories to showcase Lyra’s thought leadership
• Manage the end-to-end content development process for events and webinars, including production timelines, speaker coordination, and deliverables management
• Lead content execution, including developing briefs, scripts, talking points, slides, Q&As, and abstracts
• Repurpose event and webinar materials into various marketing assets, ensuring content is leveraged across multiple channels and formats
• Provide speaker coaching to ensure engaging and impactful content delivery
• Collaborate with designers, subject matter experts, and production partners to create engaging, high-quality content experiences
• Prepare post-event content reports, analyzing performance and recommending future content improvements
• Work cross-functionally with marketing teams to extend the life of event content, repackaging materials to maximize impact

Qualifications

• 10+ years of demonstrated success in event content strategy, executive communications, and/or thought leadership strategy, preferably in the health care category
• Strong storytelling and data storytelling skills, with experience uncovering, shaping, and presenting compelling narratives
• Experience with event approaches, such as call for papers, speaker sourcing and management, and speaker bureaus
• Ability to use data and metrics to measure content effectiveness and drive improvements
• Proven ability to thrive in a fast-paced environment, managing multiple stakeholders and projects simultaneously
• Advanced organizational and planning skills
• Executive presence and strong interpersonal skills, with the ability to influence senior leaders and external partners
• Exceptional verbal and written communication skills, attention to detail, and the ability to manage tight timelines

Work Samples

• Please share three writing samples from past events/webinars

Protect yourself from recruitment fraud

Lyra Health does not use text or chat applications to conduct interviews or make job offers. We have a thoughtful and interactive interview process that primarily includes video-based interviews with our hiring teams. Communications will always be conducted from lyrahealth(dot)com or lyraclinical(dot)com domain names. Please disregard any other communications that do not include these domain names but appear to be from Lyra Recruiting.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [e-mail]. For more information about how we use and retain your information, please see our Workforce Privacy Notice.

As a full-time Sr. Content Marketing Strategy Manager you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $106,000-163,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location.

At Lyra, base salary is only one aspect of an employee’s total compensation package, which additionally may include discretionary restricted stock unit awards, comprehensive medical and dental coverage, and retirement benefits. This role may also be eligible for discretionary bonuses.

Lyra’s Generous Benefits Package Includes

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra’s benefits package includes gender-affirming surgery
• Lyra for Lyrians; coaching and therapy services for you and your eligible dependents
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid Parental Bonding Leave for birthing and non-birthing parents
• 401k and retirement benefits
• Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend
• We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Mental Health Care

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