Senior Content Marketing Strategist for Endurance Brands

Garmin; Louisville (CO); Vor Ort; USD 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

Garmin Benefits

Zusammenfassung

Garmin in the Greater Denver area seeks a Senior Content Marketing Specialist to lead original blog content for Garmin, TrainingPeaks, and TrainHeroic. You will drive campaigns, translate complex product details into accessible long-form content, and partner with teams to maximize readership while meeting deadlines.

You will shape content strategy, mentor team members, and ensure consistency with Garmin business objectives across traditional and digital outlets.

Qualifikationen

• Bachelor's Degree in Marketing, Journalism, or relevant field and at least 5 years as journalist, communications strategist, or content professional.
• Detail-oriented with proactive, independent work style.
• Proven ability to write and edit long and short-form content.
• Understanding of content marketing strategy and implementation.

Aufgaben

• Develop original concepts for blog posts across Garmin, TrainingPeaks, and TrainHeroic.
• Guide content through awareness to decision stages using topic clusters.
• Oversee story ideas from ideation to publication with cross-department collaboration.
• Analyze blog performance and optimize for SEO and AI summaries.
• Conduct interviews to develop compelling AP-style stories.

Kenntnisse

Creative writing

Editing

Content strategy

SEO

Google Analytics

CMS (WordPress)

Social media

Ausbildung

Bachelor's degree in Marketing, Journalism, or related field

Tools

Sprinklr

WordPress

Jobbeschreibung

Garmin in the Greater Denver area seeks a Senior Content Marketing Specialist to lead original blog content for Garmin, TrainingPeaks, and TrainHeroic. You will drive campaigns, translate complex product details into accessible long-form content, and partner with teams to maximize readership while meeting deadlines.

You will shape content strategy, mentor team members, and ensure consistency with Garmin business objectives across traditional and digital outlets.