Senior Content Marketing Manager - Remote Thought Leadership

Fleetio; Chicago (IL); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health/dental coverage

Vision insurance

Incentive stock options

401(k) match

PTO - 4 weeks

Company holidays

Parental leave

FSA & HSA options

Disability insurance

Professional development funds

Wellbeing fund

Mac laptop + equipment stipend

Remote-friendly culture

Job summary

Fleetio is seeking a Senior Content Marketing Manager to lead thought leadership and demand-driving content. You will shape Fleetio’s authority in fleet maintenance and management, collaborating with Product Marketing, Customer Marketing, Creative, and Revenue Marketing to deliver high-impact content across formats.

You will own the content calendar, develop cornerstone assets, and extend their reach across blogs, social, webinars, email, and paid channels while leveraging AI to accelerate

Qualifications

• 7+ years of experience developing and producing high‑quality content in B2B SaaS.
• Exceptional writing, editing, and storytelling skills with a portfolio.
• Proven experience developing original research, industry reports, executive thought leadership, and other assets.
• Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth.
• Experience building editorial strategies and content calendars aligned with priorities.
• Ability to translate complex topics, data, and research into clear narratives for business audiences.
• Strong project management and organizational skills with ability to manage multiple initiatives.
• Excellent written and verbal communication, with the ability to collaborate across Marketing, Sales, Product, and executives.
• Experience using AI tools and modern content workflows.

Responsibilities

• Lead Fleetio's thought leadership content strategy.
• Build an integrated content engine across blogs, reports, webinars, and campaigns.
• Drive demand generation and measure content impact on engagement, leads, and revenue.
• Scale content production with efficient editorial workflows and cross-functional collaboration.

Skills

Content strategy

Thought leadership

Writing

Editing

Storytelling

Project management

Cross-functional collaboration

AI tools

Tools

AI content tools

Job description

Fleetio is seeking a Senior Content Marketing Manager to lead thought leadership and demand-driving content. You will shape Fleetio’s authority in fleet maintenance and management, collaborating with Product Marketing, Customer Marketing, Creative, and Revenue Marketing to deliver high-impact content across formats.

You will own the content calendar, develop cornerstone assets, and extend their reach across blogs, social, webinars, email, and paid channels while leveraging AI to accelerate