Senior Content Marketing Lead - Thought Leadership (Remote)

Remote Genie; United States; Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Health and dental coverage

Vision insurance

Incentive stock options

401(k) match 4%

PTO 4 weeks

Holidays + floating holidays

Parental leave

FSA & HSA options

Short and long-term disability

Expense stipend

Remote-friendly workplace

Job summary

Fleetio is seeking a strategic Senior Content Marketing Manager who will lead thought leadership content to position Fleetio as a trusted voice in fleet maintenance and fleet management. You’ll collaborate across Product Marketing, Customer Marketing, Creative, and Revenue Marketing to shape and amplify our brand.

Own the content development process from ideation through publication, build an efficient editorial calendar, and scale production across blogs, white papers, webinars, and executive

Qualifications

• 7+ years of experience developing and producing high-quality content in B2B SaaS, with a strong emphasis on thought leadership and content marketing.
• Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to create compelling long-form and short-form content.
• Proven experience developing original research, industry reports, executive thought leadership, and other high-impact content assets.
• Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth.
• Experience building editorial strategies and content calendars that align with business priorities and integrated marketing campaigns.
• Demonstrated ability to transform complex topics, data, and research into clear, engaging narratives for business audiences.
• Strong project management and organizational skills, with the ability to independently manage multiple initiatives and deadlines.
• Excellent written and verbal communication skills, with a proven ability to collaborate across Marketing, Sales, Product, and executive stakeholders.
• Highly self-motivated, intellectually curious, and comfortable taking ownership of content initiatives from concept through execution.
• Experience using AI tools and modern content workflows to improve productivity while maintaining high editorial standards.
• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Business expense stipend - $125 quarterly
• Fully stocked kitchen with tons of drinks & snacks (BHM only)
• Remote working friendly since 2012 #LI-Remote

Responsibilities

• Lead Fleetio’s thought leadership content strategy.
• Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
• Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives.
• Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market.

Skills

Content strategy

Thought leadership

Long-form writing

Editing

Content calendars

AI tools

Stakeholder collaboration

Job description

Fleetio is seeking a strategic Senior Content Marketing Manager who will lead thought leadership content to position Fleetio as a trusted voice in fleet maintenance and fleet management. You’ll collaborate across Product Marketing, Customer Marketing, Creative, and Revenue Marketing to shape and amplify our brand.

Own the content development process from ideation through publication, build an efficient editorial calendar, and scale production across blogs, white papers, webinars, and executive