Senior Content Marketing Manager

Wpromote; United States; On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Half-day Fridays

Medical plans (several)

401(k) with company matching

Employee Assistance Program

Free weekly virtual workouts

Paid parental leave

Flexible FSAs

LinkedIn Learning access

Unlimited PTO

Transparency and leadership updates

Virtual experiences and recognition

Wprotege mentorship program

Job summary

Wpromote seeks a Senior Content Marketing Manager to develop, execute, and optimize content strategies across organic search and integrated campaigns. You’ll partner with clients and cross-functional teams to translate business goals into compelling content roadmaps.

You’ll own content programs for multiple accounts, leverage AI tools, measure KPIs, and drive measurable outcomes. This role requires strong communication, strategic thinking, and the ability to manage complex, multi-workstream

Qualifications

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or related marketing roles.
• Experience with enterprise-level or large account work preferred.
• Ability to develop and manage content strategies that drive performance across organic search and engagement.
• Collaborate with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams.
• Experience using analytics platforms and AI productivity tools.

Responsibilities

• Independently own content strategy and execution across a portfolio of clients.
• Translate business goals and audience needs into clear content priorities.
• Develop editorial calendars, briefs, optimization plans, and integrated campaigns.
• Lead client conversations, present results, and outline next steps.
• Leverage AI tools to improve content research, planning, and analysis.

Skills

Content Marketing

SEO Content

Editorial Strategy

Cross-functional collaboration

Client-facing communication

Project management

AI tools usage

Tools

Google Analytics

Google Search Console

SEMrush

Adobe Analytics

Asana

ChatGPT / Claude

Job description

• Our Content Marketing team at Wpromote is looking to add a Senior Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns
• Reporting to the Director of Content Marketing, you’ll serve as a strategic partner to clients, translating business priorities, audience insights, and performance data into content programs that build brand authority, increase discoverability, and support key objectives
• In this role, you’ll independently manage client relationships and content programs, navigate complex needs and workstreams, and collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics
• You’ll also leverage modern content workflows and emerging tools to improve the efficiency and impact of client work
• At Wpromote, we believe that great work is only possible with great people
• Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below
• As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing
• Independently owning content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
• Serving as a trusted client partner by translating business goals, audience needs, and performance data into clear content priorities and recommendations
• Developing strategic content roadmaps that connect organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
• Identifying and prioritizing content opportunities through keyword and audience research, competitive and content performance analysis, and evolving search behaviors
• Leading client conversations and presentations, clearly communicating strategic recommendations, results and next steps
• Developing editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
• Partnering with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams to develop connected content programs and amplification strategies
• Evaluating content performance, identifying actionable insights, and recommending adjustments based on KPIs and business impact
• Leveraging AI tools and modern workflows to improve the efficiency and quality of content research, planning, development, and analysis

Benefits

• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program

• 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
• Preference: Experience working with enterprise-level, B2B or B2C client accounts
• Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
• Experience collaborating with cross-functional teams across disciplines such as SEO, Paid Media, Social, Digital PR, Creative, and Analytics
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
• Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
• Strong client-facing communication and presentation skills, including the ability to clearly explain strategic recommendations, results, and tradeoffs
• Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
• Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and integrated digital marketing assets