Manager, Content Marketing

Wpromote; United States; Remote; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision

Job summary

Wpromote is seeking a Content Marketing Manager to develop, execute, and optimize content strategies that grow organic search, AI-powered experiences, and integrated campaigns. You’ll partner with clients to build brand authority and discoverability, reporting to the Director of Content Marketing.

You’ll collaborate with SEO, Paid Media, Social, and Analytics to deliver data-driven content workflows and measurable business outcomes, with remote-first culture and fun learning opportunities across

Qualifications

• 2–3 years of experience in Content Marketing, Editorial Strategy, or related role.
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
• Strong understanding of SEO fundamentals and AI-powered search evolution.
• Experience creating and managing a variety of content formats (website content, blogs, thought leadership, etc.).
• Proven ability to manage multiple clients, projects, and priorities in a fast-paced environment.

Responsibilities

• Own strategy, direction, and delivery of performance-driven creative across a book of business (2–5 clients).
• Translate performance data into creative direction, testing roadmaps, hypotheses, and iteration plans.
• Develop static and video briefs grounded in platform best practices and insights.
• Partner with Media teams to align testing strategy and optimization.
• Collaborate with Design and Production on timelines, budgets, and deliverables.
• Analyze creative performance across platforms and synthesize learnings into actionable insights and next steps.
• Apply understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform strategy.
• Support client communication with concepts, performance insights, and recommendations.
• Contribute to testing frameworks and ways of working across accounts.
• Identify opportunities to improve creative efficiency through tools, automation, and emerging tech.
• Travel 1–3 times/year.

Skills

Content strategy

SEO content

Client management

Analytics interpretation

Cross-functional collaboration

Tools

Google Analytics

Google Search Console

SEMrush

Adobe Analytics

Asana

ChatGPT/Claude

Job description

The Role

Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you'll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You'll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $70,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels viawpromote.comemail addresses. If you see a posting elsewhere that is not reflected onWpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

• 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
• Strong client-facing communication, presentation, and project management skills.
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.