Senior Content Manager

IDEX; Benton Harbor (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

IDEX is seeking a Senior Content Manager for its Performance Pneumatics Group. This role will lead content initiatives for brands including Gast, Airtech, and US Valve, focusing on creating strategic and engaging content that drives customer decisions.

The ideal candidate will have over 8 years of experience in B2B marketing, with strong skills in content strategy and project management. This position offers a hybrid work arrangement, requiring some travel.

Qualifications

• 8–10 years of experience in B2B marketing focused on content strategy.
• Proven ability to execute multi-brand content strategies.
• Exceptional communication and project management skills.

Responsibilities

• Lead content initiatives across marketing channels.
• Develop and maintain a comprehensive content strategy.
• Act as a liaison between internal stakeholders and external agencies.

Skills

B2B marketing experience

Content strategy development

Digital marketing and analytics

Project management

Cross-functional collaboration

Strong communication skills

Education

Bachelor’s degree in Marketing or Communications

MBA preferred

Tools

ABM platforms (e.g., 6sense)

Digital experience optimization tools

Job description

Position Title

Senior Content Manager, Performance Pneumatics Group (Gast, Airtech, US Valve)

Reporting To

Director of Marketing, Performance Pneumatics Group (Gast, Airtech, US Valve)

Location

Hybrid (primarily remote with approximately 25% travel)

Who We Are

The IDEX Performance Pneumatics Group, comprised of Gast, Airtech, and US Valve, is a global leader in engineered solutions for vacuum, pressure, and flow control. Our products power critical applications across industries such as data centers, medical and life sciences, industrial automation, and energy systems.

Role Overview

We seek a strategic and hands‑on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This role focuses on building insight‑driven content that accelerates the customer journey from awareness to decision‑making, leveraging market intelligence, industry research, and ABM tools.

Key Responsibilities

Content Strategy & Oversight

• Develop and maintain a comprehensive content strategy and matrix aligned to the customer journey and sales funnel for all three brands, addressing priority strategic markets and key applications.
• Incorporate ABM principles by tailoring content for priority accounts based on intent data and engagement signals.
• Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM‑driven personalization where applicable.
• Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives.

Agency Enablement & Collaboration

• Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives.
• Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development.
• Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high‑quality, on‑brand materials aligned with business objectives.
• Review and approve agency deliverables for consistency, accuracy, and ABM alignment.

Content Planning & Governance

• Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM‑specific initiatives highlighted.
• Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics such as account‑level engagement and buying committee activity.
• Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM‑driven personalization.

Measures of Performance

• Pipeline Influence: Content accelerates movement through the customer journey and supports conversion at key stages, especially within target accounts.
• Return on Marketing Investment (ROI) Contribution: Demonstrates measurable impact on revenue and campaign effectiveness, including ABM campaigns.
• Account Engagement: Builds momentum within target accounts using ABM insights, intent signals, and personalized content.
• Sales Enablement: Equips sales teams with ABM‑aligned content that improves win rates and shortens sales cycles.
• Digital Engagement: Drives interaction across channels through high‑performing, personalized content for priority accounts.

Education and Experience Requirements or Equivalencies

Bachelor’s degree in Marketing, Communications, or related field; MBA preferred for senior‑level leadership.

Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership, preferably in industrial, medical, or technology sectors.

Proven ability to develop and execute multi‑brand content strategies that align with customer journeys, strategic markets, and ABM programs.

Experience leveraging ABM platforms such as 6sense to create personalized, insight‑driven content that drives engagement and accelerates pipeline velocity.

Demonstrated success in managing external agencies and vendors to deliver high‑quality, on‑brand content for digital campaigns.

Strong understanding of digital experience optimization, including UX principles, SEO, and content placement for maximum impact.

Exceptional communication and project management skills with the ability to lead cross‑functional initiatives and operate autonomously.

Core Competencies

• Marketing Execution: Ability to implement marketing plans and campaigns that support business goals and product launches.
• Digital Marketing & Analytics: Proficient with email, social, and web platforms; able to track and report on ROI, engagement, and pipeline influence.
• Cross‑Functional Collaboration: Works effectively with sales, product management, engineering, and external partners.
• Project Management & Adaptability: Capable of managing multiple priorities and adjusting to evolving business needs.
• Communication: Strong written and verbal skills, with the ability to tailor messaging for diverse audiences.
• Attention to Detail & Professionalism: Ensures accuracy, consistency, and accountability across all deliverables.

Work Arrangement

This role offers a flexible hybrid schedule. While you will primarily work from your home location, you will travel to our facilities on a rotational basis and as needed, approximately 25% of the time. The position is not fully remote.

Equal Employment Opportunity Statement

IDEX Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.

IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.