Senior Content Manager

IDEX Corporation; Benton Harbor (MI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading industrial solutions provider is seeking a Senior Content Manager in Benton Harbor, Michigan, to lead content initiatives across marketing channels. This hybrid role requires a strong background in B2B marketing with at least 8 years of experience in content strategy and a deep understanding of ABM principles. The successful candidate will develop strategies that enhance the customer journey, collaborate with agencies, and ensure content effectiveness while driving engagement across channels. Join a team that values innovation and growth.

Qualifications

• Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership.
• Proven ability to develop and execute multi-brand content strategies.
• Experience leveraging ABM platforms to create personalized, insight-driven content.

Responsibilities

• Develop and maintain a comprehensive content strategy aligning to the customer journey.
• Act as the primary liaison between internal stakeholders and external agencies.
• Monitor performance metrics to optimize content effectiveness.

Skills

Content strategy

ABM principles

Project management

Communication skills

Digital marketing

Education

Bachelor’s degree in Marketing or Communications

MBA preferred

Tools

6sense

Job description

Overview

If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.

POSITION TITLE: Senior Content Manager, Performance Pneumatics Group (Gast, Airtech, US Valve)

REPORTING TO: Director of Marketing, Performance Pneumatics Group (Gast, Airtech, US Valve)

LOCATION: Hybrid

WHO WE ARE

The IDEX Performance Pneumatics Group, comprised of Gast, Airtech, and US Valve, is a global leader in engineered solutions for vacuum, pressure, and flow control. Our products power critical applications across industries, including data centers, medical and life sciences, industrial automation, and energy systems.

We are driven by innovation, precision engineering, and a commitment to reliability. By partnering closely with customers, we deliver tailored solutions that keep essential systems running and enable the technologies that shape modern life. Join us and be part of a team that values expertise, collaboration, and making an impact in industries that matter.

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is not a typical content role. It is about building smart, insight-driven content that accelerates the customer journey from awareness to decision-making.

You will dig deep to understand our customers beyond the product, what challenges they face, how they measure success, and how we can help them move faster, increase profitability, and seize opportunities. Anyone can sell a product. We partner with customers to solve problems and deliver value that matters.

This role requires curiosity and a willingness to look outside our own walls to uncover trends, insights, and credible thought leadership. You will leverage market intelligence, industry research, and ABM tools like 6sense to guide our agency partners in creating content that differentiates us from traditional OEMs. This is the content job for someone who thinks differently and wants to make an impact.

KEY RESPONSIBILITIES

Content Strategy & Oversight

• Develop and maintain a comprehensive content strategy and matrix that aligns to the customer journey and sales funnel for all three brands, while addressing priority strategic markets and key applications.

• Incorporate ABM principles by tailoring content for priority accounts and buying committees based on intent data and engagement signals.

• Define priorities and provide clear direction to agency partners for content creation across all channels, ensuring ABM-driven personalization where applicable.

• Ensure all content supports brand positioning, lead generation, revenue goals, and ABM objectives.

Agency Enablement & Collaboration

• Act as the primary liaison between internal stakeholders and external agencies, providing insights, brand guidelines, and strategic objectives.

• Share ABM insights (e.g., target account lists, intent signals, engagement metrics) with agencies to enable personalized content development.

• Facilitate the flow of customer intelligence, market trends, product knowledge, and ABM data from product management so the agency can proactively deliver high-quality, on-brand materials aligned with business objectives.

• Review and approve agency deliverables for consistency, accuracy, and ABM alignment.

Content Planning & Governance

• Maintain and prioritize a marketing content calendar across all channels, including social media, campaigns, and events, with ABM-specific initiatives highlighted.

• Monitor performance metrics and provide feedback to optimize content effectiveness, including ABM engagement metrics (e.g., account-level engagement, buying committee activity).

• Ensure adherence to brand voice and messaging standards across all materials, while allowing for ABM-driven personalization.

MEASURES OF PERFORMANCE

• Pipeline Influence: Content accelerates movement through the customer journey and supports conversion at key stages, especially within target accounts.

• Return on Marketing Investment (ROI) Contribution: Demonstrates measurable impact on revenue and campaign effectiveness, including ABM campaigns.

• Account Engagement: Builds momentum within target accounts using ABM insights, intent signals, and personalized content.

• Sales Enablement: Equips sales teams with ABM-aligned content that improves win rates and shortens sales cycles.

• Digital Engagement: Drives interaction across channels through high-performing, personalized content for priority accounts.

EDUCATION AND EXPERIENCE REQUIREMENTS OR EQUIVALENCIES

• Bachelor’s degree in Marketing, Communications, or related field; MBA preferred for senior-level leadership.

• Minimum 8–10 years of experience in B2B marketing with a strong focus on content strategy and leadership, preferably in industrial, medical, or technology sectors.

• Proven ability to develop and execute multi-brand content strategies that align with customer journeys, strategic markets, and ABM programs.

• Experience leveraging ABM platforms such as 6sense to create personalized, insight-driven content that drives engagement and accelerates pipeline velocity.

• Demonstrated success in managing external agencies and vendors to deliver high-quality, on-brand content for digital campaigns.

• Strong understanding of digital experience optimization, including UX principles, SEO, and content placement for maximum impact.

• Exceptional communication and project management skills with the ability to lead cross-functional initiatives and operate autonomously.

Core competencies

• Marketing Execution: Ability to implement marketing plans and campaigns that support business goals and product launches.

• Digital Marketing & Analytics: Proficient with email, social, and web platforms; able to track and report on ROI, engagement, and pipeline influence.

• Cross-Functional Collaboration: Works effectively with sales, product management, engineering, and external partners.

• Project Management & Adaptability: Capable of managing multiple priorities and adjusting to evolving business needs.

• Communication: Strong written and verbal skills, with the ability to tailor messaging for diverse audiences.

• Attention to Detail & Professionalism: Ensures accuracy, consistency, and accountability across all deliverables.

Work Arrangement

This role offers a flexible hybrid schedule. While you will primarily work from your home location, you will travel to our facilities on a rotational basis and as needed, approximately 25% of the time. The position is not fully remote.

About Us

The IDEX Performance Pneumatics Group comprised of Gast, Airtech, and US Valve unites three industry-leading brands with a shared mission: to design, create, and deliver advanced solutions for vacuum, pressure, and flow control. With engineering and manufacturing centers in Benton Harbor, Michigan; Rutherford, New Jersey; and Baltimore, Maryland, we offer the scale and agility to innovate, engineer, and transform ideas into reliable solutions for the world’s most critical applications.

Our combined expertise and resources empower us to solve complex challenges for industries including data centers, medical and life sciences, industrial automation, and energy systems. As part of IDEX Corporation, we leverage global reach and a culture of innovation to enable the technologies shaping modern life.

When you join our team, you’ll be part of a collaborative environment that values creativity, continuous learning, and growth. We invest in your development and provide opportunities to advance your career while making an impact in industries that matter.

IDEX Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, ancestry, age, disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. We also make reasonable accommodations for disabled employees and applicants, as required by law.

Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?

IDEX is an Equal Opportunity Employer . IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at [e-mail] for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.

Job Family: Marketing

Business Unit: Gast