Senior Content & Executive Communications Lead (Hybrid)

American Nurses Association; Silver Spring (MD); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401(k) contributions up to 7%

Generous PTO and holidays

Health benefits

Career development programs

Job summary

American Nurses Association (ANA) seeks a seasoned Content Manager to shape the voice of the enterprise across websites, emails, speeches, and publications. You will craft, edit, and manage strategic content while collaborating with the CEO, communications leadership, and confidential teams.

You will translate health policy and workforce trends into compelling, accessible content for diverse audiences, supporting senior executives and coordinating editorial calendars.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field (master’s degree preferred).
• 5–7 years of experience in content development, communications, journalism, or related fields.
• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Experience supporting senior executives with communications, presentations, and speechwriting.
• Experience developing and handling highly confidential and sensitive information.
• Understanding of public policy issues, preferably in health care or nursing.

Responsibilities

• Content Creation & Management: Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
• Executive Communications: Develop executive-level communications including speeches, presentations, letters, and internal/external messages, including sensitive content for executive engagement.
• Editorial Planning: Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities; manage an executive editorial calendar with confidential content.
• Strategic Storytelling: Identify, curate, and elevate stories from nurses, members, and stakeholders to bring the Enterprise’s mission and brand to life.
• Cross-Functional Sourcing: Work with programs, events, research, and media coverage to source stories for multiple content channels.
• Policy-Informed Communications: Handle highly sensitive policy-related content and confidential information; stay updated on health policy issues and workforce challenges affecting nurses.
• Translate complex topics into accessible content that educates and inspires; ensure content reflects current priorities in collaboration with policy and advocacy teams.
• Executive Content Development: Serve as key point of contact for the executive office for confidential content development and publication.
• Executive Communications: Draft speeches, keynote remarks, talking points, and high-visibility communications for executives.

Skills

Writing

Editing

Storytelling

Executive communications

Speechwriting

Policy understanding

Project management

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

CMS

Email marketing tools

Analytics tools

Job description

American Nurses Association (ANA) seeks a seasoned Content Manager to shape the voice of the enterprise across websites, emails, speeches, and publications. You will craft, edit, and manage strategic content while collaborating with the CEO, communications leadership, and confidential teams.

You will translate health policy and workforce trends into compelling, accessible content for diverse audiences, supporting senior executives and coordinating editorial calendars.