Senior Content Executive

The Keller Group; Phoenix (AZ); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Exceptional Benefits

Unlimited Growth Potential

Job summary

The Keller Group is seeking a Senior Digital Content Executive to lead strategy, storytelling, and performance across channels from our Greater Phoenix area offices. This role blends vision with hands-on creation, owning content experiences and brand narrative.

You'll guide a growing team, partner across marketing and product teams, and drive engagement through measurable programs, video, email, social, and web initiatives.

Qualifications

• Must have extensive experience leading digital content strategy.
• Proven ability to balance creative vision with measurable impact.
• Hands-on experience across social, email, and web channels.
• Fluent in audience-first, experience-driven content approaches.

Responsibilities

• Define and evolve a cohesive digital content strategy reflect a dynamic brand.
• Shape content across platforms to be intentional and elevated.
• Translate business objectives into content initiatives driving awareness and engagement.
• Identify opportunities to test, pilot, and innovate across formats and channels.
• Oversee planning and execution of digital content across touchpoints with quality and consistency.

Skills

Content strategy

Brand storytelling

Team leadership

Analytics

Strategic thinking

Education

Bachelor's degree in Marketing or Communications

Tools

CMS

Email marketing tools

Job description

Position: Senior Digital Content Executive

Office Location: Greater Phoenix Area

Work Schedule: Hybrid

If you think content should make audiences feel something and not just perform well, keep reading. A nationally recognized organization is partnering with The Keller Group in hiring a Senior-level Digital Content Executive. This is a unique opportunity to own both the vision and execution of content, automation, and driving brand awareness across various markets nationwide. We're looking for a high-level strategist and brand storyteller - a digital leader who can zoom out to see the big picture, then zoom in to edit the details. A leader who understands that great content isn't just about what channels you're posting on or trends to test, but rather creating moments, building community, and driving engagement IRL.

In this role you'll act as a key voice, guide a growing team, partnering across teams, and bring fresh perspectives and ideas about how content shows up across digital platforms. If you're passionate about content strategy, brand storytelling, and have a performance-based mindset.

What You'll Do:

• Define and evolve a cohesive digital content strategy that reflects a dynamic, experience-driven brand.
• Shape how content is expressed across platforms, ensuring it is intentional, elevated, and aligned with a broader brand narrative.
• Translate business objectives into content initiatives that drive awareness, engagement, and measurable audience action.
• Identify opportunities to test, pilot, and innovate across emerging formats, channels, and trends.

Own the Full Content Experience

• Oversee planning and execution of digital content across all touchpoints, ensuring quality, consistency, and creative excellence.
• Establish a storytelling approach that balances overarching brand alignment with localized relevance.
• Partner cross-functionally and with external creators to develop compelling content, including short-form video and integrated campaigns.
• Ensure content remains fresh, culturally relevant, and aligned with evolving audience expectations.

Elevate Performance Through Insight

• Define success metrics and leverage performance data to continuously refine content strategy and execution.
• Analyze performance to identify opportunities for increased engagement and overall impact.
• Apply a test-and-learn approach across channels, optimizing creative, timing, and delivery.
• Align content strategy with broader marketing and organizational goals.

Lead & Guide a Growing Team

• Manage and mentor a team of digital contributors across multiple marketing disciplines.
• Build structure, processes, and workflows that support high-quality output while enabling creativity.
• Foster a collaborative, accountable, and forward-thinking team environment.
• Support the ongoing development and evolution of in-house content capabilities.

What You Bring:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field of study
• Extensive experience leading digital content strategy and brand storytelling within complex, multi-channel environments.
• Proven ability to develop and execute content initiatives that balance creative vision with measurable business impact.
• Hands-on experience building and guiding content across key digital channels, including social, email, and web.
• Strong fluency across digital and marketing technology platforms (e.g., CMS, email marketing tools, social platforms, analytics tools), with the ability to evaluate effectiveness, identify gaps, and optimize performance across the ecosystem.
• Experience leading and mentoring teams, with a focus on building scalable workflows, fostering collaboration, and elevating output quality.
• Deep understanding of audience-first, experience-driven content strategies that drive engagement and meaningful interaction.
• Ability to think strategically while also operating at a tactical level - comfortable leading vision while staying close to execution.

Why You'll Love It:

• Exceptional Benefits + PTO
• Unlimited Growth Potential

This is an opportunity to lead and shape content for a dynamic, multi-faceted brand at a pivotal stage of growth. This role will play a key part in defining how the brand comes to life across digital channels. If you're ready to build, elevate, and make a meaningful impact.