Content Strategist

Hook + Ladder Digital; United States; A distancia; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first

Flexible PTO

Descripción de la vacante

Hook + Ladder is a fast-growing fractional marketing agency that partners with multi-location restaurant brands to scale revenue and drive local growth. We seek a Content Strategist who leads—owning brand voice, channel performance, and customer journey across social, email, paid media, and web.

You will shape campaigns, messaging frameworks, and content systems in a remote-first, autonomy-rich environment where outcomes matter more than clock-ins. Fluency in English is essential.

Formación

• 3+ years in digital marketing with a strong content strategy focus.
• Proven experience creating content across social media, email, and paid ads.
• Strong copywriting skills across social, email, ads, and short-form content.
• Experience managing content calendars and overseeing creative quality.
• Comfortable working cross-functionally in fast-paced environments.
• Daily user of AI tools (ChatGPT, Claude, Gemini - you use them, not fear them).
• Fluent English (C1+).

Responsabilidades

• Lead content strategy across social media, email marketing, paid advertising, and websites.
• Ensure every touchpoint aligns with brand positioning, audience behaviour, and business goals.
• Own content calendars from planning through execution.
• Develop creative briefs and messaging frameworks; guide content production through clear direction.
• Write with intention; maintain on-brand, performance-focused copy.
• Stay ahead of trends and platform behaviour to create relevant strategies.
• Identify winning ideas using audience insights and performance data; scale successful concepts.
• Own quality control; review and refine to uphold high standards.
• Thrive in fast-moving, high-trust environments with minimal micromanagement.

Conocimientos

Strategy mindset

Brand voice

Content strategy

Social media

Email marketing

Paid ads

Copywriting

Content calendars

Creative direction

Data-driven

AI tools

Herramientas

Sprout Social

Monday.com

Figma

Canva

Descripción del empleo

We’re Hiring a Content Strategist

We don't just run marketing. We scale restaurant brands.

Hook + Ladder is a fast-growing fractional marketing agency that helps multi-location restaurant brands, think QSRs with 100-500 locations, fast casual concepts, and regional chains, grow revenue, drive foot traffic, and win local markets. We operate as a true extension of their marketing teams.

We're looking for a Content Strategist who doesn't just create; they lead. Someone who sees the whole board: brand voice, channel performance, customer journey, and creative quality all at once. If you've always wanted to own a content function that actually moves business outcomes for real, recognizable brands, this role was built for you.

Why you’ll love it here:

• High autonomy, high trust: We hire smart people and give them ownership. No micromanagement, no endless approvals, no corporate bureaucracy. You’ll have the freedom to test ideas, move fast, and turn insights into high-performing content.
• Performance-driven creativity: We care about storytelling, but we care just as much about engagement, conversions, and business impact. You’ll use performance data to guide decisions, optimize content, and scale what works.
• Real influence on brand growth: Your ideas won’t sit in a deck collecting dust. You’ll help shape campaigns, messaging frameworks, creative direction, and content systems that directly contribute to growth.
• Collaborative creative environment: You’ll work closely with designers, Client Success Managers, and Performance Specialists in a fast-paced, highly collaborative environment where ideas are valued, and initiative is rewarded.
• Remote-first + flexible PTO: We care about outcomes, not clock-ins.

Who you are & the impact you’ll make:

• You think in strategy, not just tactics. You don’t ask “what should I post today?” - you ask “what does this brand need to achieve this quarter, and how does content help get us there?” You understand B2C buying psychology and how to move audiences from scroll to table.
• You know how to turn content into measurable growth. You lead content strategy across social media, email marketing, paid advertising, and websites, ensuring every touchpoint aligns with brand positioning, audience behaviour, and business goals.
• You own content calendars from planning through execution, develop creative briefs and messaging frameworks, and help guide content production through clear creative direction and shot lists.
• You write with intention. Your copy is clear, on-brand, and built to perform whether it’s a 3-word CTA for a Meta ad or a full email nurture sequence. You understand that tone is a strategy.
• You stay ahead of trends, platform behaviour, and cultural moments to create social strategies that feel relevant, engaging, and native to each platform.
• You know how to identify winning ideas and scale them. You use audience insights, performance data, and platform learnings to continuously optimize content across channels and formats.
• You own quality. Every piece of content that goes out under your watch reflects your standards. You review, refine, and push for better because you genuinely care about the work.
• You thrive in fast-moving, high-trust environments. We don’t micromanage. We set the direction, give you the tools, and trust you to execute.

This job is for you if:

• 3+ years in digital marketing with a strong content strategy focus.
• Proven experience creating content across social media, email, and paid ads.
• Strong copywriting skills across social, email, ads, and short-form content.
• Experience managing content calendars and overseeing creative quality.
• Comfortable working cross-functionally in fast-paced environments.
• Daily user of AI tools (ChatGPT, Claude, Gemini - you use them, not fear them).
• Fluent English (C1+).

Bonus Points For:

• Experience with restaurant, food & beverage, or hospitality brands.
• Familiarity with Sprout Social, Monday.com, Figma, or Canva.
• Experience planning content shoots (shot lists, creative direction).
• Short-form video editing skills for social media.
• Experience with influencer or creator collaboration.
• Experience supporting paid social campaigns or working alongside performance marketing teams.
• Basic Quebec French | Reading/Written (not required, but a plus).
• Speak Spanish (not required, but a plus).

Do NOT Apply If:

• You need a manager to tell you what to do each day.
• You treat ‘good enough’ as a finish line.
• You’re not currently active and curious on social platforms.
• You avoid feedback or creative tension.
• You're looking for a role where strategy and execution are someone else's problem.

Show us your work, tell us how you think, and let's see if we're a fit!