Senior Content Designer

Ibotta; United States; Hybrid; USD 131,000 - 153,000; Full time

Benefits offered by this job

Competitive pay

Flexible time off

Medical, dental, and vision benefits

Lifestyle Spending Account

Employee Stock Purchase Program

401k match

Paid parking

Snacks

Occasional meals

Job summary

Ibotta is seeking a Senior Content Designer to shape language, structure, and flow for complex products across B2B and consumer domains. You will partner with product management, design, UX research, and engineering to craft clear, trustworthy copy that scales across surfaces.

As a senior contributor, you will build scalable content systems and best practices while tackling high-visibility product work. A strong systems thinker will thrive in this role, blending hands-on craft with strategic

Qualifications

• 4 to 6 years of experience in content design, UX writing, content strategy, or related field
• Experience with conversational design
• Bachelor's degree or equivalent experience in a relevant field
• Strong portfolio showing end-to-end content design, writing process, problem-solving, and measurable impact
• Excellent facilitation and communication skills for cross-functional/ senior stakeholders
• Experience building or scaling content systems, style guides or governance frameworks
• Familiarity with design/prototyping tools and collaboration/documentation tools, and AI tools

Responsibilities

• Own end-to-end content design for complex, ambiguous product areas spanning B2B and consumer domains
• Establish and evolve content standards, voice and tone, reusable patterns across squads and surfaces
• Use behavioral data and user research to test content decisions and iterate
• Identify content gaps and opportunities proactively
• Raise quality by reviewing and giving feedback on work from UX, product, and engineering
• Work with UX leadership to evangelize content design value and process
• Uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency

Skills

Content design

UX writing

Content strategy

Conversational design

Stakeholder facilitation

Cross-functional collaboration

Systems thinking

Education

Bachelor's in English/Communications

Tools

Figma

Jira

Confluence

AI tools

Job description

Ibotta is seeking an experienced Senior Content Designer to join our UX team and contribute to our mission to Make Every Purchase Rewarding. As part of our team, you'll shape the language, structure, and flow of the experiences that help millions of shoppers save money and help our brand clients and publishers grow their businesses. Reporting to the Director of UX Research, you will partner closely with product management, product design, UX research, and engineering to craft content that makes complex products feel simple, trustworthy, and easy to use. This role is crucial in ensuring our products speak with a clear, consistent voice, regardless of where a user accesses our tools.

This is a senior‑level role with the opportunity to raise the bar for content design at Ibotta. You'll contribute to building scalable systems and best practices while also rolling up your sleeves on high‑visibility product work. The ideal candidate is a strong systems thinker who partners easily across disciplines and can flex between hands‑on craft and strategic influence.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own end‑to‑end content design for complex, ambiguous product areas that span both B2B and consumer domains.
• Establish and evolve content standards, voice and tone guidelines, and reusable patterns that scale across squads and product surfaces.
• Use behavioral data and user research to pressure test content decisions, iterating based on evidence and expertise.
• Identify content gaps and opportunities proactively.
• Raise the quality bar for content by reviewing and providing feedback on the work of UX, product management, and engineering team members.
• Work with UX leadership to evangelize the value and process of content design.
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A Good Idea Can Come from Anywhere

What we are looking for:

• 4 to 6 years of experience in content design, UX writing, content strategy, or a related field. Ideal candidates will have experience within a consumer‑facing tech product or marketplace/platform environment.
• Ideal candidates will have experience with conversational design.
• Bachelor's degree in English, Communications, Journalism, Human‑Centered Design, a related field, or equivalent professional experience.
• A strong portfolio demonstrating end‑to‑end content design work that demonstrates your writing process, problem‑solving skills, examples of polished UI copy, and a measurable impact on the user experience.
• Excellent facilitation and communication skills, with the ability to present and defend content decisions to cross‑functional and senior stakeholders.
• Experience building or scaling content systems, style guides, or governance frameworks across multiple teams or products.
• Familiarity with design and prototyping tools (e.g., Figma), collaboration/documentation tools (e.g., Jira, Confluence), and AI tools (e.g. Claude Code, OpenAI Codex).
• A deep curiosity for understanding users and empathizing with their problems, paired with the judgment to know when data should override a strong opinion.

Candidates must live in the United States.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on Medium.com

Additional Details:

• Competitive pay
• Flexible time off
• Medical, dental, and vision benefits
• Lifestyle Spending Account
• Employee Stock Purchase Program
• 401k match
• Paid parking
• Snacks
• Occasional meals

Base compensation range: $131,000 - $153,000. Equity is included in the overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.

Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status