Senior Content & Communications Strategist — Remote

Seeds Renewables; Northern (KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical Benefits

Dental Benefits

Vision Benefits

401k Retirement Plan

401k Matching

Equity Benefit Package

Remote, Hybrid, & In-Office Friendly

Flexible PTO

Life Insurance

Job summary

HData is seeking a strategic Content and Communications Manager to lead marketing initiatives across channels, combining content strategy with execution to educate customers and prospects through thought leadership and product education.

This role blends collaboration with marketing, sales, customer success and product teams and rewards ownership, autonomy, and energy-topic thinking in delivering high-quality, timely content to a broad audience.

Qualifications

• 7+ years of experience in B2B marketing for software solutions.
• Energy industry experience and knowledge of the regulated energy landscape.
• Exceptional writing and editing skills with portfolio of published work.
• Experience leveraging AI for content creation and optimization where value is added.
• Proven ability to learn software products and communicate effectively about value, features, and use cases.
• Proven ability to plan and execute effective email marketing campaigns with clear objectives and measurable results.
• Experience owning social media management and creating compelling content to engage and educate followers.
• Experience planning and hosting virtual events, specifically product and thought leadership webinars.
• Proficiency with HubSpot Marketing Hub, CMS and CRM.
• Video production and editing experience (basic to intermediate level).
• Basic graphic design skills and familiarity with Canva.
• Strong project management skills; Highly organized and proactive communicator.
• Demonstrated success in environments where resourcefulness, individual ownership and high autonomy are expected.

Responsibilities

• Develop and execute a comprehensive content marketing strategy to educate customers and generate demand.
• Create high-quality content including guides, case studies, product education articles and videos.
• Collaborate with subject matter experts to translate complex concepts into accessible content.
• Maintain editorial calendars and content workflows across website, email and social media.
• Lead content strategy for new product launches and feature releases.
• Create launch materials including product announcements and customer-facing collateral.
• Collaborate with customer success and sales to identify content gaps and opportunities.
• Develop and execute email marketing campaigns that educate and nurture prospects.
• Own monthly email newsletter to customers, prospects and broader ecosystem.
• Refine and optimize campaigns to drive awareness and engagement.
• Develop webinar strategies aligned with marketing and sales objectives.
• Plan and coordinate webinar topics, speakers, and promotional campaigns.
• Collaborate with subject matter experts to develop engaging webinar content.
• Manage follow-up campaigns to capture interest from webinar attendees.
• Identify and pursue speaking opportunities at industry conferences and events.
• Develop award submission strategies and coordinate application processes.
• Build relationships with industry publications, journalists, and influencers.
• Position company executives as thought leaders through strategic content placement.
• Own and pursue earned media coverage for major news and announcements.

Skills

B2B marketing

Energy industry knowledge

Exceptional writing

AI for content

Software product literacy

Email marketing

Social media management

Webinar planning

HubSpot Marketing Hub

Video editing

Canva

Project management

Tools

HubSpot Marketing Hub

HubSpot CMS/CRM

Canva

Job description

HData is seeking a strategic Content and Communications Manager to lead marketing initiatives across channels, combining content strategy with execution to educate customers and prospects through thought leadership and product education.

This role blends collaboration with marketing, sales, customer success and product teams and rewards ownership, autonomy, and energy-topic thinking in delivering high-quality, timely content to a broad audience.