Senior Consumer Research Analyst, YouTube

Google; New York (NY); Hybrid; USD 141,000 - 207,000; Full time

Job summary

An established industry player is seeking a data-driven professional to join its YouTube Business GTM team. This role involves leveraging advanced consumer research methodologies and statistical analysis to shape product development and go-to-market strategies. You will collaborate with cross-functional teams, translating complex data into clear insights that drive strategic decisions. If you are passionate about data analytics and want to make a significant impact in the tech industry, this opportunity is perfect for you. Join a dynamic environment where innovation meets creativity, and help shape the future of media and entertainment.

Benefits

Health insurance

Retirement plans

Flexible working hours

Paid parental leave

Employee wellness programs

Professional development opportunities

Free meals and snacks

On-site fitness center

Transportation benefits

Employee discounts

Qualifications

• 6+ years of experience in data analytics or related fields.
• Expertise in statistical analysis and consumer research methodologies.

Responsibilities

• Design and lead consumer research studies to inform product strategies.
• Analyze complex data and present actionable insights to stakeholders.

Skills

Data Analytics

Statistical Problem Solving

SQL

Python

R

Consumer Insights

Market Research

Conjoint Analysis

Survey Design

Education

Bachelor's degree in Business or related field

Master's degree or PhD in a quantitative field

Tools

Tableau

Power BI

Looker

Job description

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corporate_fare YouTube place San Bruno, CA, USA ; Mountain View, CA, USA ; +2 more ; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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info_outline X Info Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Mountain View, CA, USA; New York, NY, USA. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Mountain View, CA, USA; New York, NY, USA.

• Bachelor's degree in Business, Economics, Finance, Statistics, Marketing Science, Psychology, a related quantitative field, or equivalent practical experience.
• 6 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
  
• 6 years of experience in statistical problem solving and analyzing data sets using SQL, Python, or R.
• 6 years of experience working in consumer insights, market research, or management consulting, with a focus on quantitative methodologies.
• Experience in Conjoint Analysis and survey design.
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker).

Preferred qualifications:

• Master's degree or PhD in a quantitative or research-focused field (e.g., Economics, Statistics, Marketing Science, Psychology, Data Science).
• 3 years of work experience working with executive leaders.
• Experience conducting research within the technology, media, entertainment, or sports industries.
• Familiarity with experimental design principles (e.g., A/B testing).

About the job

The YouTube Business Go-To-Market (GTM) team drives the strategic and operational engine for YouTube's Business Organization. We are responsible for shaping GTM priorities to accelerate growth, resourcing the business effectively, and enhancing capabilities for execution. Our functions include strategy and business operations, analytics and data science, partnership enablement, and product activation. We build the essential infrastructure (data, reporting, dashboards) and leverage strategic problem-solving to drive change across a global scale, ensuring YouTube's products reach the right audiences effectively.

In this role, you will apply your expertise in consumer research methodologies (e.g., TAM estimation, conjoint analysis, user focus groups, research panels), to estimate the addressable market and consumer appeal for new product initiatives, primarily within sports, music, and media verticals. Your insights will directly inform product development and go-to-market strategies. You will collaborate closely with business leaders and cross-functional teams, translating complex quantitative findings into clear, actionable recommendations that drive strategic decisions.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Design, execute, and lead consumer research studies (e.g. Conjoint Analysis).
• Develop quantitative models to estimate addressable market size, forecast potential uptake, and identify key value drivers for new product concepts (sport, music, media).
• Analyze and synthesize complex research data, translating findings into actionable insights and strategic recommendations for GTM and product teams.
• Collaborate with cross-functional partners (Product Management, Strategy, Business De Marketing, Finance) to integrate research findings into business cases and strategic planning.
• Present research methodologies, findings, and strategic recommendations clearly and persuasively to audiences, including executives.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.