Product Insights Manager — Hybrid/Remote

AARP, Inc.; Washington (District of Columbia); Hybrid; USD 122,000 - 135,000; Full time

Benefits offered by this job

401(k) plan

Pension plan

Health, dental, and vision insurance

Paid time off

Job summary

AARP is seeking a Consumer Insights Research Manager, Products in Washington, DC. This role leads primary and secondary research informing product strategy, consumer experience, and decision-making across cross-functional teams.

The role emphasizes AI-enabled research tools, measurement frameworks, and rapid insights delivery in a hybrid environment with remote work options within the United States. Strong methodological expertise and mentorship are key expectations.

Qualifications

• Bachelor’s degree in social science or marketing.
• 5+ years of experience in conducting applied research including product, customer, or digital experience initiatives.
• Ability to analyze and translate complex research findings into actionable insights for product strategy and decision-making.

Responsibilities

• Advises clients, stakeholders, and senior management on all phases of research from conceptualization to action recommendations.
• Develops and manages the overall research plan, including project work plans, budgets, and vendor management.
• Conceptualizes and designs complex research projects using qualitative and quantitative methods and communicates findings with clear implications for action.

Skills

Stakeholder management

Consultation

Communication

Education

Bachelor’s degree in social science or marketing

Tools

SPSS

Job description

AARP is seeking a Consumer Insights Research Manager, Products in Washington, DC. This role leads primary and secondary research informing product strategy, consumer experience, and decision-making across cross-functional teams.

The role emphasizes AI-enabled research tools, measurement frameworks, and rapid insights delivery in a hybrid environment with remote work options within the United States. Strong methodological expertise and mentorship are key expectations.