Senior Consumer Insights Lead — Hybrid Experience Strategy

Disney Cruise Line - The Walt Disney Company; Celebration (FL); Hybrid; Confidential; Full time

Job summary

Disney Cruise Line - The Walt Disney Company is seeking a Senior Analyst for the DXi Segment Intelligence team in Celebration, FL. The role focuses on identifying consumer needs, informing strategy, and delivering actionable insights to strengthen guest experience and profitability.

The position requires 3+ years in market research and advanced analytics, with proficiency in SAS/R/Python and data visualization. A bachelor’s degree is required; a Master’s is preferred.

Qualifications

• 3+ years of experience in market research, consumer insights, business analytics, survey/polling statistics or a related analytical field.
• Expertise in quantitative research, data analysis, insight generation and survey design.
• Experience working with large datasets and statistical analysis tools (e.g., SAS, R, Python, SPSS).
• Ability to synthesize complex information into clear, business recommendations
• Understanding of business performance metrics and drivers that impact the business.
• Ability to build collaborative partnerships and represent DXi as a SME or SPOC but also work independently with little supervision.
• Familiarity with qualitative research methodologies (e.g., IDIs, focus groups, intercepts, etc.).
• Strong critical thinking, intellectual curiosity, problem solving, and attention to detail with high accuracy.
• Adaptable, self-motivated, and able to manage multiple priorities at the same time by being flexible and nimble.
• Proven ability with creative data visualization, storytelling, presentation, and communication skills to influence stakeholders to act.
• Open to using AI or Copilot as a tool for analysis and tracking results to determine success with the tools.

Responsibilities

• Lead research and analytics projects from design to actionable conclusions.
• Synthesize findings from multiple methods into holistic strategic recommendations.
• Transform research findings into clear reports and presentations for stakeholders.
• Build relationships and lead cross-functional workstreams for Resorts.

Skills

Market research

Data analysis

Survey design

Statistical analysis

Storytelling

Communication skills

Qualitative research

Critical thinking

Education

Bachelor’s Degree or equivalent

Master's degree in analytical field

Tools

SAS

R

Python

SPSS

Job description

Disney Cruise Line - The Walt Disney Company is seeking a Senior Analyst for the DXi Segment Intelligence team in Celebration, FL. The role focuses on identifying consumer needs, informing strategy, and delivering actionable insights to strengthen guest experience and profitability.

The position requires 3+ years in market research and advanced analytics, with proficiency in SAS/R/Python and data visualization. A bachelor’s degree is required; a Master’s is preferred.