Sr Brand Manager IQOS

Philip Morris International U.S.; Stamford (CT); Hybrid; USD 149,600 - 187,000; Full time

Benefits offered by this job

Competitive base salary and annual bonus

Comprehensive medical, dental, and vision coverage

401(k) with generous company match

Wellness benefits and commuter benefits

Pet insurance

Generous PTO and flexible work options

Job summary

Philip Morris International U.S. is seeking a Sr. Brand Manager to lead the commercial brand management of IQOS in the U.S. market. This role focuses on driving portfolio growth through consumer insights-led strategies and P&L ownership.

The ideal candidate will have over 5 years of brand management experience in FMCG/CPG, strong analytical skills, and experience in both qualitative and quantitative consumer research. Competitive salary and benefits are offered, including a flexible work model.

Qualifications

• 5+ years of progressive brand management experience in FMCG/CPG.
• Hands-on experience in pricing strategy and demand forecasting.
• Experience in qualitative and quantitative consumer research.

Responsibilities

• Own the annual brand plan and volume forecasting.
• Develop retail and trade marketing strategies.
• Lead brand health and equity tracking.
• Build competitive intelligence frameworks.

Skills

Brand management experience

Analytical skills

Consumer research

Retail dynamics understanding

Education

Bachelor's degree in Business Administration, Economics, Finance, or Marketing

Job description

Overview

We are seeking a Sr. Brand Manager to join our Smoke‑Free Products (SFP) team and lead the commercial brand management of IQOS in the U.S. market. This role centers on driving portfolio growth through consumer‑insights‑led strategy, innovation pipeline development, retail and trade activation, and P&L ownership. The Brand Manager will act as a commercial architect, turning market opportunity into brand performance by building competitive advantage through disciplined planning, cross‑functional alignment, and a relentless focus on measurable business outcomes.

Day to Day

• Own the annual brand plan, including volume forecasting and pricing architecture, to ensure the brand delivers against top‑line and bottom‑line financial commitments.
• Support ID&A on consumer insights and market research programs by commissioning studies, analysing findings, and translating them into actionable brand positioning, portfolio strategy, and growth roadmaps.
• Develop and execute retail and trade marketing strategies: design in‑store activation programs, merchandising guidelines, planogram recommendations, and trade promotional plans that drive sell‑through, share of shelf, and retailer engagement.
• Build and maintain competitive intelligence frameworks: systematically monitor category dynamics, competitor launches, pricing movements, regulatory shifts, and macroeconomic trends to inform proactive strategic decisions.
• Lead brand health and equity tracking: define KPIs, commission brand tracking studies, and leverage insights to protect, grow, and evolve brand equity across all active geographies.
• Harness AI and emerging technologies to elevate brand strategy and creative excellence—apply AI‑driven tools to uncover cultural trends and whitespace opportunities, leverage compliant generative AI for concept development and content ideation, and champion AI integration into creative workflows while maintaining brand integrity.
• Support the broader Brand team on content needs, new campaigns, and program launches.

Qualifications

• Bachelor's degree in Business Administration, Economics, Finance, or Marketing.
• 5+ years of progressive brand management experience in FMCG/CPG.
• Strong analytical and financial acumen, with hands‑on experience in pricing strategy, demand forecasting, and marketing mix modelling.
• Experience working on consumer research programs—both qualitative (focus groups, ethnographies, in‑depth interviews) and quantitative (surveys, segmentation, conjoint analysis)—and translating insights into brand strategy.
• Deep understanding of retail and trade dynamics, including category management principles, shopper marketing, sell‑through optimisation, and retailer relationship management.
• Experience in regulated industries (tobacco, pharmaceutical, alcohol, or similar) is a strong plus.
• Fully authorised to work in the United States without sponsorship now or in the future.

Salary Range

Annual Base Salary Range: $149,600 - $187,000

Benefits

• Competitive base salary and annual bonus (based on position level).
• Comprehensive medical, dental and vision coverage.
• 401(k) with generous company match.
• Wellness benefits, commuter benefits, pet insurance.
• Generous PTO and flexible work options through Smart Work, a hybrid model.
• Global career development opportunities and an inclusive, diverse culture.
• Commitment to improving the lives of millions of smokers through smoke‑free products.

Legal

PMI is an Equal Opportunity Employer. Fully authorised to work in the United States without sponsorship now or in the future.