Senior Consumer Insights Analyst — AI-Driven Innovation

SharkNinja; Needham (MA); On-site; USD 74,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Employee stock purchase program

Paid time off

Job summary

SharkNinja is seeking a Senior Consumer Insights Analyst to lead quantitative and qualitative research that informs the development of 5‑star products. You will work cross‑functionally with R&D, Engineering, Brand and Product Development, translating insights into strategic actions.

The role requires hands‑on consumer research experience, strong project management, empathy, and the ability to influence decisions with clear insights. Based in Needham, MA, with a competitive benefits package.

Qualifications

• Bachelor’s degree in Marketing, Psychology, or quantitative field.
• 3–5 years of consumer research in qualitative and quantitative methods.
• CPG exposure preferred; experience moderating focus groups and interviews.

Responsibilities

• Develop research plans and conduct qualitative and quantitative studies.
• Assist in development and management of research plans within budget.
• Translate feedback into innovation recommendations.
• Identify unmet customer needs for new products/features.
• Collaborate to plan customer research strategies and manage resources.
• Operate autonomously as a Subject Matter Expert in insights.
• Synthesize insights to inform strategic decisions.

Skills

Consumer research

Qualitative methods

Quantitative methods

Moderation

Focus groups

Education

Bachelors in Marketing/Psychology

Job description

SharkNinja is seeking a Senior Consumer Insights Analyst to lead quantitative and qualitative research that informs the development of 5‑star products. You will work cross‑functionally with R&D, Engineering, Brand and Product Development, translating insights into strategic actions.

The role requires hands‑on consumer research experience, strong project management, empathy, and the ability to influence decisions with clear insights. Based in Needham, MA, with a competitive benefits package.