Senior Community Liaison - Hospice

BrightSpring Health Services; Birmingham (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

Adoration Health in Birmingham, AL is seeking a Senior Community Liaison to drive hospice referral growth through strategic outreach, relationship development, and territory planning.

You will lead sales efforts by engaging referral sources, promoting hospice services, and mentoring Community Liaisons while ensuring compliant, high-quality care across assigned regions.

Qualifications

• Bachelor’s or Master’s degree in business, healthcare, or related field.
• Minimum of 3 years of healthcare marketing experience.
• Ability to collaborate with operations and clinical teams to optimize KPIs.
• In good standing with at least 12 months in current position.
• Strong interpersonal and communication skills with referral sources.

Responsibilities

• Conduct in-person sales calls to hospitals, physician practices, nursing homes, and other referral sources.
• Document all interactions accurately in the CRM system.
• Build and maintain relationships to increase hospice referrals.
• Develop outreach plans using market data and territory insights.
• Promote hospice programs to professionals and community groups.
• Participate in training to enhance hospice care knowledge.
• Communicate hospice benefits clearly to referral sources and families.
• Collaborate with operational and clinical teams to ensure seamless care.
• Coordinate with BrightSpring service lines to support continuity of care.
• Complete administrative tasks, CRM updates, and business planning on time.
• Ensure compliance with regulatory requirements.
• Assist in interviewing and hiring for Community Liaisons; mentor new staff.
• Conduct monthly field coaching to support team members.
• Contribute to marketing strategies and collateral.
• Support growth initiatives as directed by supervisor.
• Travel to other areas as needed to support territories.
• Shape best practices for customer engagement, retention, and acquisition.

Skills

Healthcare marketing

Relationship building

CRM management

Strategic planning

Negotiation

Education

Bachelor’s or Master’s degree in business/healthcare

Tools

CRM systems

Job description

Our Company

Adoration Health

Overview

Office Location: Birmingham, AL

Coverage Area: Jefferson County

Schedule: FT; M-F; 8-5

The Senior Community Liaison is responsible for driving hospice referral growth through strategic outreach, relationship development, and territory planning. Leads sales efforts by engaging referral sources, promoting hospice services, and supporting team performance across assigned regions. Collaborates with internal teams to ensure seamless care transitions and maintains compliance with regulatory standards. Provides mentorship to Community Liaisons, contributes to marketing strategy, and plays a key role in shaping regional customer engagement and acquisition practices.

Responsibilities

• Conduct in-person sales calls to existing and potential referral sources, including hospitals, physician practices, nursing homes, assisted living facilities, and other relevant organizations.
• Document all interactions and activities accurately and timely in the CRM system.
• Build and maintain strong, professional relationships with referral sources to increase awareness and generate hospice referrals.
• Leverage market data and territory insights to develop and execute effective outreach plans, ensuring optimal reach and frequency to achieve referral targets.
• Promote hospice programs and services to professionals, civic organizations, and community groups.
• Participate in company-provided training and self-study opportunities to enhance knowledge of hospice care and related disease states.
• Maintain a thorough understanding of hospice care benefits to effectively communicate value to referral sources and families.
• Collaborate with internal operational and clinical teams to ensure quality care and seamless service delivery.
• Coordinate with other BrightSpring service lines within the territory, when applicable, to support a continuum of care.
• Complete administrative tasks including CRM updates, expense reporting, and business planning accurately and on time.
• Ensure compliance with all applicable state, federal, and local regulatory requirements.
• Assist in the interviewing and hiring process for Community Liaisons, ensuring alignment with organizational values and goals.
• Provide training and mentorship to new Community Liaisons to support their professional development and effective team integration.
• Conduct monthly field coaching to support the development and success of team members.
• Assist in the development of marketing strategies and collateral to strengthen brand presence and support sales initiatives.
• Support growth strategies and initiatives as delegated by the supervisor.
• Travel to other areas as needed to support Community Liaisons and ensure consistent team performance across territories.
• Play a critical role in shaping and implementing best practices for customer engagement, retention, and acquisition across the region.

Qualifications

• Bachelor’s or Master’s degree in business, healthcare, or a related discipline.
• Minimum of 3 years of successful healthcare marketing experience.
• Proven ability to collaborate with operations and clinical teams to optimize key performance indicators (KPIs).
• Must be in good standing with at least 12 months in current position.
• Demonstrated growth in current territory with consistent achievement of performance goals.
• Demonstrate strong interpersonal and communication skills, with the ability to engage tactfully and professionally with referral sources, customers, community stakeholders, and internal teams.
• Apply effective marketing and promotional strategies to drive awareness and referral growth.
• Exhibit strong negotiation, public relations, and customer engagement capabilities.
• Display autonomy, assertiveness, flexibility, and collaboration in executing job responsibilities.
• Utilize CRM systems for accurate documentation and territory planning.
• Interpret and apply market data and territory insights to develop outreach strategies.
• Maintain comprehensive knowledge of hospice care benefits and related disease states.
• Understand disease processes and conduct thorough medical record reviews to assess hospice eligibility.
• Collaborate effectively with operational and clinical teams to ensure seamless care transitions and service delivery.
• Demonstrate organizational and time management skills to meet referral and performance targets.
• Maintain current knowledge of healthcare marketing practices, regulatory requirements, and community resources.
• Provide mentorship and coaching to team members, supporting professional development and performance consistency across territories.
• Support strategic planning and contribute to the development of marketing materials and initiatives that enhance brand presence.

About our Line of Business

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well‑lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company. For more information, please visit www.adorationhealth.com. Follow us on Facebook and LinkedIn.