Senior Communications Lead — Hybrid & Media Strategy

DLA Piper LLP; Baltimore (MD); Hybrid; USD 149,000 - 237,000; Full time

Job summary

DLA Piper is seeking a Senior Communications Manager to lead strategic public relations and media relations, advancing the firm’s reputation across practices and markets. You’ll identify stories, develop media strategies, and build relationships with journalists and leaders to secure opportunities.

You will advise partners and lawyers, craft messaging, and coordinate with external agencies in a hybrid work setup in the U.S.

Qualifications

• Bachelor’s degree in public relations, marketing, communication, journalism or related field.
• 8 years of experience in marketing, public relations or similar field.
• Experience in a law firm, professional services organization, PR agency, or similarly complex environment preferred.

Responsibilities

• Develops and leads public relations initiatives that raise the profile of the firm’s key practices, including pitching compelling story ideas, promoting thought leadership, and securing commentary opportunities on emerging legal and market trends.
• Builds and maintains relationships with key journalists and media outlets, identifying opportunities to strengthen the firm’s visibility and connect lawyers with media opportunities related to timely legal, business, regulatory, and industry developments.
• Provides strategic media counsel to firm leaders and lawyers, including guidance on positioning, messaging, media opportunities, and interview preparation.
• Develops media pitches, briefing materials, key messages, talking points, press releases, statements, and other external communications.
• Monitors media trends and coverage to identify emerging opportunities, issues, and conversations relevant to the firm and its clients.
• Works closely with external PR agencies to develop and execute media strategies and campaigns, providing direction and ensuring alignment with firm priorities.
• Collaborates across Communications, Marketing, Business Development, Digital, and other teams to ensure a coordinated approach to external communications.
• Contributes to special projects and other external communications initiatives as needed.

Skills

Writing & storytelling

Media relations

Journalist relationships

Organizational skills

Project management

Independent & collaborative work

Experience in professional services

Education

Bachelor's degree in public relations, marketing, communication, journalism or related field

Job description

DLA Piper is seeking a Senior Communications Manager to lead strategic public relations and media relations, advancing the firm’s reputation across practices and markets. You’ll identify stories, develop media strategies, and build relationships with journalists and leaders to secure opportunities.

You will advise partners and lawyers, craft messaging, and coordinate with external agencies in a hybrid work setup in the U.S.