Senior Communications Content Strategist

Western Governors University; Salt Lake City (UT); Vor Ort; USD 83.000 - 119.000; Vollzeit

Benefits dieser Stelle

Bonuses

Health benefits

Tuition discount at WGU

Zusammenfassung

Western Governors University is seeking a Senior Communications Content Strategist to elevate the university’s reputation through strategic storytelling, multi-channel content, and AI-enhanced editorial processes. You will shape content for the WGU Impact Blog, IgnitED newsletter on LinkedIn, and other external channels, collaborating with teams across Institutional Advancement.

You will lead editing, publishing, and distribution, while aligning with thought leadership initiatives and

Qualifikationen

• Bachelor’s degree in English, communications, journalism, public relations, or marketing.
• 5+ years of related experience.
• Experience writing for press and media relations purposes, including press releases and media assets.
• Strong ability to copy, edit and proofread according to both AP and Chicago styles.
• Experience creating and executing multi-channel communications strategies.
• Ability to build relationships and manage projects across internal teams.
• Familiarity with SEO, GEO, and content marketing best practices.
• Working knowledge of how generative AI and answer engines are shaping content discovery.

Aufgaben

• Strengthen WGU’s brand authority through strategic, compelling storytelling.
• Amplify WGU’s impact by creating, editing, and facilitating content for external channels.
• Drive measurable channel and audience growth through data-informed content strategies.
• Manage content creation, dissemination, and analytics for blogs and newsletters.
• Write, edit, and repurpose content for blog, social media, and newsletters.
• Develop and execute distribution strategies across owned, earned, and social channels.
• Edit and publish press releases and media assets with the team.
• Create and implement AI-assisted processes to streamline editorial planning and reporting.
• Optimize content for discoverability on traditional and AI-driven platforms.
• Support content development for commencements and annual reports.

Kenntnisse

Content writing

Press relations

Copywriting

Editing

SEO & content marketing

AI content strategy

Analytics reporting

LinkedIn analytics

Project management

MS Office

Ausbildung

Bachelor's degree in English, communications, journalism, public relations, or marketing

Tools

Asana

Monday.com

Adobe Analytics

LinkedIn Analytics

Jobbeschreibung

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:Grade: Professional 309Pay Range: $82,700.00 - $124,000.00Job DescriptionThe Senior Communications Content Strategist is a member of the Brand Content and Communications team in WGU’s Institutional Advancement (IA) department. This role is responsible for building the university’s reputation among key audiences, including corporate partners, education thought leaders, policy makers, media, alumni, employees, and others.This role will:• Strengthen WGU’s brand authority through strategic, compelling storytelling.• Amplify WGU’s impact by creating, editing, and facilitating content that is outcomes-focused, engaging, and trustworthy.• Drive measurable channel and audience growth through data-informed and organization-aligned content strategies.ResponsibilitiesManage content creation, dissemination, and analytics for the WGU Impact Blog and IgnitED newsletter on LinkedIn.Write, edit, and/or repurpose content for use across WGU’s external channels (e.g., blog to social media, newsletter to short-form video, etc.) as assigned.Execute on the university’s thought leadership strategy, ensuring consistent contributions across channels.Develop and execute distribution strategies across owned, earned and social channels to maximize content reach and engagement.Partner with communications staff regarding communications plans, content topics, copywriting, and editing.Edit and publish press releases and media assets in partnership with communications teams.Create and implement AI-assisted processes to streamline editorial planning, reporting, etc.Optimize content for discoverability across traditional search and AI-driven platforms (e.g. generative search, answer engines), adapting formats and structures as those platforms evolve.Support content development and editing for major university publications and initiatives (commencements, annual reports, etc.) as assigned.Meet personal, team, and department goals in a timely manner.#LI-BC1#LI-OnsiteThis job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities. The contents of this document or related job requirements may change at any time with or without notice.QualificationsKnowledge, Skills, and AbilitiesAbility to write insightfully and creatively for various channels and audiences, including blogs, web content, print collateral, etc.. Writing samples or portfolio required.Experience writing for press and media relations purposes, including press releases and media assets.Strong ability to copy, edit and proofread according to both AP and Chicago styles.Experience creating and executing multi-channel communications strategies.Ability to build relationships and manage projects across internal teams.Familiarity with SEO, GEO, and content marketing best practices. Working knowledge of how generative AI and answer engines are shaping content discovery, and ability to adapt content strategy accordingly.Ability to translate one piece of content into multiple channel-native formats to maximize distribution ROI.Ability to create and manage timely, informative channel and content performance reports using tools such as Adobe Analytics, LinkedIn analytics, and similar platforms.Experience with project management tools such as Asana and monday.com.Ability to work independently, prioritize tasks efficiently, and manage projects as assigned.Proficiency in Microsoft Office.Education:Bachelor’s degree in English, communications, journalism, public relations, or marketing.Experience:5+ years of related experiencePhysical Requirements:Prolonged periods sitting at a desk and working on a computerMust be able to lift up to 15 pounds at timesExperience in lieu of education:Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is the discretion of the hiring manager.Preferred Qualifications:Experience in higher education and/or nonprofitsExperience with content management systemsExperience in data analysis and reportingTravel:This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirementsPosition & Application DetailsFull-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.Additional InformationDisclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [e-mail] Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.