Senior Commercial Lines & E&S Marketing Leader

Selective Insurance Company of America; Short Hills (NJ); On-site; USD 146,000 - 189,000; Full time

Job summary

Selective Insurance Company of America is seeking a Marketing Leader to develop and manage strategies for Comercial Lines and E&S, guiding a team and coordinating with Corporate Marketing, SBUs, and Regional Offices. You will craft turnkey marketing tools to drive new business and retention while ensuring regulatory compliance.

The role requires 8+ years in marketing, strong P&C knowledge, and the ability to travel 20–50% of the time.

Qualifications

• Able to create and deliver concise and impactful communications to internal and external audiences.
• Expert knowledge within a marketing communications field and the ability to integrate critical information from many diverse areas.
• Inspire confidence in others and is seen as a team player to capture the trust and respect of stakeholders at all levels.
• Keep abreast of industry emerging practice and best-in-class marketing initiatives and strategies.
• Thorough understanding of the insurance business model.
• Must manage outsourced firms, vendors and other high-value providers.
• Must work with broad latitude for decision-making and priority setting while maximizing the talent of small flexible staff.
• Must have valid state issued driver's license in good standing and be able to drive an automobile.

Responsibilities

• Lead development and implementation of a marketing strategy aligned with corporate and regional goals.
• Establish strong relationships with regional partners and align team with corporate plans.
• Collaborate to create a Marketing in a Box calendar for consistent messaging.
• Develop marketing strategies for Comercial Lines and E&S focused on growth and retention.
• Use data-driven storytelling to drive net premiums, retention and brand health.

Skills

Marketing communications

Strategic marketing

Stakeholder management

Team leadership

Budget management

Education

Marketing degree

8+ years experience

Measurable marketing plans

Job description

Selective Insurance Company of America is seeking a Marketing Leader to develop and manage strategies for Comercial Lines and E&S, guiding a team and coordinating with Corporate Marketing, SBUs, and Regional Offices. You will craft turnkey marketing tools to drive new business and retention while ensuring regulatory compliance.

The role requires 8+ years in marketing, strong P&C knowledge, and the ability to travel 20–50% of the time.