Senior CL & E&S Marketing Manager (Hybrid)

Selective Insurance Company of America; Short Hills (NJ); On-site; USD 146,000 - 189,000; Full time

Job summary

Selective Insurance Company of America is seeking a Marketing Leader to develop and manage strategies for Comercial Lines and E&S, guiding a team and coordinating with Corporate Marketing, SBUs, and Regional Offices. You will craft turnkey marketing tools to drive new business and retention while ensuring regulatory compliance.

The role requires 8+ years in marketing, strong P&C knowledge, and the ability to travel 20–50% of the time.

Qualifications

• Able to create and deliver concise and impactful communications to internal and external audiences.
• Expert knowledge within a marketing communications field and the ability to integrate critical information from many diverse areas.
• Inspire confidence in others and is seen as a team player to capture the trust and respect of stakeholders at all levels.
• Keep abreast of industry emerging practice and best-in-class marketing initiatives and strategies.
• Thorough understanding of the insurance business model.
• Must manage outsourced firms, vendors and other high-value providers.
• Must work with broad latitude for decision-making and priority setting while maximizing the talent of small flexible staff.
• Must have valid state issued driver's license in good standing and be able to drive an automobile.

Responsibilities

• Lead development and implementation of a marketing strategy aligned with corporate and regional goals.
• Establish strong relationships with regional partners and align team with corporate plans.
• Collaborate to create a Marketing in a Box calendar for consistent messaging.
• Develop marketing strategies for Comercial Lines and E&S focused on growth and retention.
• Use data-driven storytelling to drive net premiums, retention and brand health.

Skills

Marketing communications

Strategic marketing

Stakeholder management

Team leadership

Budget management

Education

Marketing degree

8+ years experience

Measurable marketing plans

Job description

About Us

At Selective, we don't just insure uniquely, we employ uniqueness. Selective is a midsized U.S. domestic property and casualty insurance company with a history of strong, consistent financial performance for nearly 100 years. Selective's unique position as both a leading insurance group and an employer of choice is recognized in a wide variety of awards and honors, including listing in Forbes Best Midsize Employers in 2025 and certification as a Great Place to Work® in 2025 for the sixth consecutive year. Employees are empowered and encouraged to Be Uniquely You by being their true, unique selves and contributing their diverse talents, experiences, and perspectives to our shared success. Together, we are a high-performing team working to serve our customers responsibly by helping to mitigate loss, keep them safe, and restore their lives and businesses after an insured loss occurs.

Overview

Develop and manage marketing strategies for the Comercial Lines and E&S segments and build and manage a team that serves as the liaison between Corporate Marketing, Strategic Business Units (SBUs) and the Regional Offices. Design, develop, and execute innovative marketing strategies such as Marketing in a Box to serve as the conduit to operationalize all marketing efforts with our field and agency partners. This individual will create the strategic plan to provide turnkey marketing tools to help drive new business and retention opportunities. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

Note: (For NJ candidates) This role will be located at our future headquarters in Short Hills, N.J. Until the new headquarters is operational, the successful candidate will be offered the ability to work in our Branchville, N.J. location during this interim period.

Responsibilities

• Lead with the development and implementation of a marketing strategy aligned with corporate and regional business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention. Ensure all marketing and communication strategies enhance Selective’s brand position. Utilize knowledge of marketing to create multi-channel marketing communication solutions targeted to different audience segments/needs within assigned local market.
• Establish strong relationships with regional partners; ensure the Comercial Lines and E&S Team becomes fully immersed in Corporate and Regional goals and strategies.
• Collaborate with senior leaders and other business partners across the organization to develop a quarterly Marketing in a Box calendar to maintain consistent and prominent messaging, elevate Marketing’s presence and influence the adoption rate of key initiatives.
• Develop and implement a marketing strategy for Comercial Lines and E&S aligned with company business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention.
• Use a data-driven, story-telling approach designed to drive net premium written, retention and brand health. Provide input across the Marketing area in developing a marketing communications strategic plan.
• Lead and partner with various business partners to utilize measurement processes to gauge success and measure return on investment. Utilize functional metrics and measurement processes as a critical success factor to drive best practices.
• Develop, support and lead staff in execution of the department's strategies and key initiatives, including preparation and management of the department's operating and expense budget.
• Continuously look for efficiencies in current processes along with new and innovative marketing solutions to help with the continuous improvement of marketing solutions.
• Conduct long term planning of complex, strategic and major marketing communication programs. Forecast marketing communication needs.
• Must be able to travel to regional offices. Travel represents approximately 20-50% of employee's time.

Qualifications

Knowledge and Requirements

• Able to create and deliver concise and impactful communications to internal and external audiences to inform, engage and influence.
• Expert knowledge within a marketing communications field and the ability to integrate critical information from many diverse areas.
• Inspire confidence in others and is seen as a team player to capture the trust and respect of stakeholders at all levels.
• Keep abreast of industry emerging practice and best-in-class marketing initiatives and strategies.
• Thorough understanding of the insurance business model.
• Must be able to manage outsourced firms, vendors and other high-value providers in a seamless way that best supports Selective’s business unit success.
• Must be able to work with broad latitude for decision-making and priority setting while maximizing the talent of small flexible staff committed to a very high level of responsiveness, quality and service.
• Capable of managing the position’s operational, administrative and supervisory duties.
• Must have valid state issued driver's license in good standing and be able to drive an automobile.

Education and Experience

• College degree in marketing or related field preferred.
• 8+ years of experience in marketing and/or sales, creating marketing strategies and deploying them tactically acting as a "working manager".
• Proven ability to develop measurable marketing plans that align with sales objectives.
• Strong understanding of Property & Casualty insurance is preferred.

Total Rewards

Selective Insurance offers a total rewards package that includes a competitive base salary, incentive plan eligibility at all levels, and a wide array of benefits designed to help you and your family stay healthy, achieve your financial goals, and balance the demands of your work and personal life. These benefits include comprehensive health care plans, retirement savings plan with company match, discounted Employee Stock Purchase Program, tuition assistance and reimbursement programs, and 20 days of paid time off. Additional details about our total rewards package can be found by visiting our benefits page.

Pay Range

USD $146,000.00 - USD $189,000.00 /Yr.

Additional Information

Selective is an Equal Employment Opportunity employer. That means we respect and value every individual’s unique opinions, beliefs, abilities, and perspectives. We are committed to promoting a welcoming culture that celebrates diverse talent, individual identity, different points of view and experiences - and empowers employees to contribute new ideas that support our continued and growing success. Building a highly engaged team is one of our core strategic imperatives, which we believe is enhanced by diversity, equity, and inclusion. We expect and encourage all employees and all of our business partners to embrace, practice, and monitor the attitudes, values, and goals of acceptance; address biases; and foster diversity of viewpoints and opinions. For Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.