Senior Channel Marketing Specialist

Francisco Partners; United States; Remote; USD 98,000 - 132,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Tuition reimbursement

Wellness program

Employee resource groups and charity/m

Job summary

GoTo is seeking a Sr. Channel Marketing Specialist to drive regional partner marketing initiatives from a remote US location. You will work with RPMs and TAMs to develop scalable campaigns that engage partners, build pipelines, and grow revenue across a variety of channel models.

You will lead cross-functional execution, manage webinars and events, and measure ROI against business targets. The role offers comprehensive benefits and opportunities for growth within a global marketing team.

Qualifications

• 3+ years of Channel Programs and Partner Marketing experience.
• Experience with different channel partner models including Master Agents, Resellers and Technology Partners.
• Proven track record aligning and collaborating with Channel Sales.
• Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans.
• Detail and results oriented, with the ability to show impact of work on wider organizational goals.

Responsibilities

• Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.
• Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.
• Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.
• Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.
• Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.

Skills

Channel marketing

Partner marketing

Cross-functional collaboration

Strategy execution

Data-driven

Job description

Where you’ll work:

Remote (US)

Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Your Day to Day

As a Sr. Channel Marketing Specialist you would be working on:

• Collaborating with Regional Partner Managers (RPMs) and Territory Account Managers (TAMs) to develop and execute regional channel marketing strategies that drive partner engagement, pipeline development, and revenue growth.

• Building structured, co-marketing plans with priority partners, supporting their revenue targets through ongoing pipeline-building activities and collaborative demand generation campaigns.

• Leading the planning, logistics, and execution of partner and channel marketing activities (including webinars, workshops, tradeshows, and programmatic campaigns), with a focus on scalability and measurable impact for both partners and the sales organization.

• Coordinating internal involvement and participation across all partner marketing activities, collaborating with sales, product, and other cross-functional teams to ensure proper alignment, resource allocation, and support for program objectives.

• Driving execution to meet established marketing and business targets, analyzing, and reporting on key metrics to measure the success and ROI of all partner marketing activities.

What We’re Looking For

As a Sr. Channel Marketing Specialist your background will look like:

• 3+ years of Channel Programs and Partner Marketing experience

• Experience with different channel partner models including Master Agents, Resellers and Technology Partners

• Proven track record aligning and collaborating with Channel Sales

• Ability to quickly understand business objectives, achieving objectives through creation of well-aligned marketing strategy and hands on execution of plans

• Detail and results oriented, with the ability to show impact of work on wider organizational goals

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one‑on‑one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open‑minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.

Annual Base Salary Range: $98,000.00 - $132,000.00

The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.