Senior Category Strategy Manager, CPG & Retail Insights

C.A. Fortune; United States; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

PTO & Sick Days

11 paid company holidays per year plus

2 paid volunteer days per year

3 months fully paid parental leave

Medical, dental, and vision insurance

Paid company life insurance

401k with company match

Summer hours (half day Fridays)

Bonus eligibility

Job summary

C.A. Fortune is a national consumer-centric integrated commerce agency that helps brands win at retail. We deliver sales strategy, in-store execution, full-service marketing, and digital commerce through a single, fully integrated partner.

The role focuses on defining an advanced BI strategy, supporting top clients with reporting and insights, and driving data-driven category management to optimize retail performance.

Qualifications

• 5+ years of CPG industry experience (Natural/Specialty/Organic food and beverage preferred).
• Advanced proficiency in SymphonyAI Shopper360, SPINS Satori, Nielsen, and IRI.
• Expertise in selling story development and category management principles.
• Highly advanced Excel and PowerPoint skills.
• Ability to synthesize complex data into actionable insights.

Responsibilities

• Define and implement an advanced BI strategy aligned with Insights Pillar vision.
• Support top clients with reporting, retailer category reviews, and performance analysis.
• Drive proficiency in analytical tools including SPINS, Nielsen, IRI, and Mintel.
• Develop and execute category management strategies aligned with client KPIs.
• Create fact-based category reviews and selling stories integrating shopper and consumer insights.
• Lead and present business reviews and strategic recommendations to clients and retailers.
• Partner with sales teams to deliver account presentations on new items and assortment strategies.
• Conduct post-promotional analyses to optimize future planning and ROI.
• Refine methodologies for reporting, distribution void identification, and opportunity gap quantification.

Education

Bachelor's Degree

Tools

SymphonyAI Shopper360

SPINS Satori

Nielsen

IRI

Excel

PowerPoint

Job description

C.A. Fortune is a national consumer-centric integrated commerce agency that helps brands win at retail. We deliver sales strategy, in-store execution, full-service marketing, and digital commerce through a single, fully integrated partner.

The role focuses on defining an advanced BI strategy, supporting top clients with reporting and insights, and driving data-driven category management to optimize retail performance.