Senior Category Marketing Leader: Growth & Partnerships

CVS Health; New York (NY); Hybrid; USD 83,000 - 199,000; Full time

Job summary

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX) to lead growth strategies that connect supplier objectives with CVS priorities. You will work across Merchandising, Marketing, Analytics and Sales to identify insights and shape programs that drive incremental revenue and strengthen advertiser partnerships.

This hybrid role requires strong cross-functional leadership, category storytelling, and the ability to translate market trends into scalable

Qualifications

• 7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail media or retail agency strategy experience.
• 2+ years of marketing experience including examples of testing and validating new opportunities.

Responsibilities

• Lead strategic category partnerships across the enterprise.
• Develop category growth strategies that drive mutual value.
• Shape category narratives and thought leadership.
• Drive cross-functional alignment and organizational influence.
• Accelerate innovation and build new growth opportunities.
• Create sales stories and multi-supplier campaign initiatives that drive sales.

Skills

Marketing experience

Cross-functional leadership

Retail media strategy

Testing & validation

Education

Bachelor's degree in Business or Marketing

MBA preferred

Job description

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX) to lead growth strategies that connect supplier objectives with CVS priorities. You will work across Merchandising, Marketing, Analytics and Sales to identify insights and shape programs that drive incremental revenue and strengthen advertiser partnerships.

This hybrid role requires strong cross-functional leadership, category storytelling, and the ability to translate market trends into scalable