Category Growth Leader — Retail Media & Partnerships

CVSHealth; Wellesley (MA); Hybrid; USD 83,000 - 199,000; Full time

Job summary

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX). You will lead development and execution of category growth strategies, connecting supplier objectives with CVS business priorities across Merchandising, Marketing, Analytics and Sales.

Reporting to the Director of Core and Category Marketing, you will build category narratives, drive cross-functional alignment, identify growth opportunities, and shape programs that deliver measurable value for

Qualifications

• 7+ years marketing experience with retailer, CPG and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail media or retail agency strategy experience.
• 2+ years marketing including testing and validating new opportunities.

Responsibilities

• Lead strategic category partnerships across the enterprise.
• Develop category growth strategies that drive mutual value.
• Shape category narratives and thought leadership.
• Drive cross-functional alignment and organizational influence.
• Accelerate innovation and build new growth opportunities.

Skills

Marketing strategy

Cross-functional leadership

Retail media strategy

Data-driven testing

Education

Bachelor's degree in Business/Marketing

MBA preferred

Tools

Marketing technology

Job description

CVS Health is seeking a Senior Manager of Category Marketing within CVS Media Exchange (CMX). You will lead development and execution of category growth strategies, connecting supplier objectives with CVS business priorities across Merchandising, Marketing, Analytics and Sales.

Reporting to the Director of Core and Category Marketing, you will build category narratives, drive cross-functional alignment, identify growth opportunities, and shape programs that deliver measurable value for