Senior Care Sales and Outreach Coordinator

Thegenevasuites; BLOOMINGTON (MN); On-site; USD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Care Sales & Marketing Coordinator who thrives on building relationships and driving occupancy growth. This role involves nurturing connections with healthcare professionals and families, managing social media, and executing marketing strategies to enhance brand visibility. The ideal candidate will have a passion for senior care, exceptional communication skills, and a proven track record in sales. Join a family-owned business dedicated to providing personalized, high-quality service in a supportive environment where your contributions truly matter.

Benefits

Competitive Salary

Comprehensive Benefits Package

401(k) Retirement Plan

Paid Time Off

Supportive Work Environment

Qualifications

• 2+ years of sales experience in healthcare or senior living.
• Proven success in lead generation and relationship management.
• Strong organizational skills and experience with CRM tools.

Responsibilities

• Drive occupancy growth by building relationships with referral sources.
• Manage online presence and execute marketing campaigns.
• Conduct tours and follow up with potential residents and families.

Skills

Sales Experience

Relationship Management

Lead Generation

Social Media Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

CRM Tools

Social Media Platforms

Job description

The Geneva Suites, residential assisted living, is seeking an engaging,organized, and versatile Senior Care Sales & Marketing Coordinator who thrives on knowing that their attention to building relationships with potential families and community partners is vital to the success of the organization.

In this role, you willbe responsible for driving occupancy growth by building and nurturing relationships with referral sources, healthcare professionals, and families. This role requires a proactive, relationship-focused individual who excels at identifying and cultivating new sales opportunities within the senior care industry. In addition to outreach, the coordinator will manage The Geneva Suites’ online presence and execute marketing campaigns to expand brand visibility. Success in this role will be measured by the ability to increase inquiries, tours, and move ins.

Key Responsibilities:

Sales and Lead Generation:

o Proactively identify and develop new referral sources within the senior care industry, including hospitals, rehabilitation centers, hospice agencies, fiduciaries, and long-term care insurance companies.

o Build a pipeline of qualified leads through direct outreach, networking events, and consistent follow-up with prospects.

o Conduct outreach to healthcare professionals, guardians, and families to generate interest in The Geneva Suites’ services.

o Respond to inquiries from potential clients and referral sources, providing detailed information about our care services and scheduling tours.

o Track all leads, inquiries, and follow-ups using CRM tools to ensure timely communication and effective lead management.

Relationship Building and Community Engagement:

o Establish and nurture strong relationships with key referral partners to drive consistent admissions.

o Collaborate with discharge planners, social workers, and healthcare professionals to ensure they understand the high-quality, personalized care that The Geneva Suites offers.

o Represent The Geneva Suites at industry conferences, community events, and professional networking groups to build connections and generate referrals.

o Develop and maintain partnerships with senior care agencies, insurance companies, and local community organizations.

Tour Coordination and Conversion:

o Coordinate and conduct tours for potential residents and families, highlighting the personalized care and unique features of The Geneva Suites.

o Actively listen to the concerns and needs of prospective families and communicate how The Geneva Suites can address them.

o Follow up with families after tours to answer any additional questions, address concerns, and guide them through the decision-making process.

Marketing and Social Media Management:

o Develop a social media content calendar and regularly post engaging content on platforms such as Facebook, LinkedIn, and Instagram to increase visibility and drive inquiries.

o Collaborate on the creation of brochures, flyers, and other marketing materials to promote The Geneva Suites to potential residents and referral partners.

o Track and analyze the effectiveness of marketing campaigns, adjusting strategies to optimize results and increase occupancy rates.

Brand Representation:

o Ensure all sales and marketing activities reflect The Geneva Suites’ core values—safety, compassion, accountability, continuous improvement, teamwork, and a love for caring for people.

o Maintain a professional and compassionate approach when engaging with prospective clients, referral partners, and community organizations.

Qualifications:

• 2+ years of experience in sales, preferably within healthcare, senior living, or a related industry.
• Proven track record of lead generation, sales growth, and relationship management.
• Ability to build and maintain strong professional networks and referral partnerships.
• Strong organizational and time management skills with experience managing a sales pipeline.
• Experience with social media management and content creation is a plus.
• Exceptional communication and interpersonal skills, with the ability to listen to and address the needs of prospective residents and families.
• Passion for senior care and a commitment to providing personalized, high-quality service.

Benefits of working at The Geneva Suites:
• Competitive salary (DOE)
• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) Retirement savings plan
• Paid time off
• Supportive and collaborative work environment

About The Geneva Suites:
TGS was founded in 2016 and is a family-owned business dedicated to caring for those in need. Our residential homes have up to 6 residents in them and are located in Eagan, Eden Prairie, Edina, Bloomington and Burnsville. We consider the safety of our residents a priority. We improve our service continuously through education. We are accountable for our actions and decisions. We face changes and challenges with optimism. We are a family of team players. We love caring for people.

EEO/AA/Veteran Friendly Employer

The Geneva Suites will not unlawfully discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance. The Geneva Suites does not unlawfully discriminate on the basis of disability status in the admission or access to, or treatment of employment in its programs or activities.

We provide reasonable accommodations to the known physical and mental limitations of qualified disability applicants and employees in order for them to perform essential functions of the job.