Sr. Marketing Communications Manager

Advanced Sterilization Products, Inc.; United States; On-site; USD 100,000 - 166,000; Full time

Job summary

Advanced Sterilization Products, Inc. seeks a strategic, senior Integrated Marketing Communications Manager to lead multi-channel campaigns across print, digital, social, and events in the healthcare space.

The role emphasizes cohesive messaging, cross-functional collaboration with product marketing, sales, and leadership, and measurable ROI through reporting and A/B testing.

Qualifications

• Bachelor’s degree in Marketing or Marketing Communications or a related field.
• 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles.
• Experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.).
• Strong foundation in brand strategy, content development, and campaign performance optimization.
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns.
• Prior experience in the medical device, healthcare, or life sciences industry strongly preferred.

Responsibilities

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities.
• Build omni-channel campaign strategies spanning digital, social, print, and event marketing.
• Ensure consistent messaging and brand alignment across all channels and touchpoints.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Oversee development of print materials including brochures, sales collateral, and tradeshow assets.
• Lead digital execution including email campaigns, landing pages, and online and print promotions.
• Partner with creative teams to produce high-quality assets across formats.
• Align social media strategy with broader campaign initiatives and repurpose content across channels.
• Collaborate with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities.
• Work closely with external vendors and agencies as needed.
• Ensure consistent brand presence across all events.
• Deliver regular performance reporting with insights, trends, and actionable recommendations.
• Establish benchmarks and conduct A/B testing to improve campaign effectiveness.
• Measure ROI of marketing initiatives and provide post-campaign analysis to link marketing performance to outcomes.

Skills

Integrated marketing

Campaign management

Omni-channel campaigns

Brand strategy

Content development

Campaign performance

Agency partnerships

Healthcare industry experience

Education

Bachelor’s degree in Marketing or Marketing Communications or related field

Tools

Marketing automation

CRM tools

Job description

We are seeking a strategic and senior-level

Position Summary

We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.

Key Responsibilities

Content Strategy & Execution

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
• Build omni-channel campaign strategies spanning digital, social, print, and event marketing
• Ensure consistent messaging and brand alignment across all channels and touchpoints
• Manage campaign timelines, deliverables, and cross-functional coordination

Print & Digital Marketing

• Oversee development of print materials including brochures, sales collateral, and tradeshow assets
• Lead digital execution including email campaigns, landing pages, and online and print promotions
• Partner with creative teams to produce high-quality assets across formats

Social & Content Integration

• Align social media strategy with broader campaign initiatives
• Ensure content is effectively repurposed across channels to maximize reach and engagement

Cross-Functional Collaboration

• Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
• Work closely with external vendors and agencies as needed

Brand & Experience Management

• Ensure consistent brand presence and messaging across all events

Reporting & KPI Management

• Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
• Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
• Measure ROI of marketing initiatives to inform future marketing communications decisions
• Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact

Additional Duties

• Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning

Qualifications

Required

• Bachelor’s degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
• 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
• Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
• Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
• Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
• Prior experience in the medical device, healthcare, or life sciences industry strongly preferred

Preferred

• Experience with marketing automation and CRM tools
• Familiarity with analytics and campaign performance tools
• Experience working with agencies or managing external partners
• Familiarity with Ad Promo and MLR processes

Fortive Corporation Overview

Fortive's essential technology makes the world safer and more productive. We accelerate transformation in high-impact fields like workplace safety, build environments, and healthcare.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in healthcare sterilization, industrial safety, predictive maintenance, and other mission-critical solutions. We're a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to advanced technologies that help providers focus on exceptional patient care.

We are a diverse team 10,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We're honest about what's working and what isn't, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Advanced Sterilization Products

ASP is a leading global provider of innovative sterilization and disinfection solutions, and a pioneer of low-temperature hydrogen peroxide sterilization technology.ASP’s mission is to protect patients during their most critical moments. We support healthcare facilities in the fight to protect patients against hospital acquired infections, which are a leading cause of morbidity and mortality. ASP’s products, which are sold globally, include the STERRAD system for sterilizing instruments and the EVOTECH and ENDOCLENS systems for endoscope reprocessing and cleaning.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].

Pay Range

The salary range for this position (in local currency) is 99,600.00 - 166,300.00