Senior Campaign Copywriter

Chase Design Group; New York, Northern (NY, KY); Hybrid; USD 125,000 - 155,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

401(k) with Employer Match

Vacation Leave

Job summary

Chase Design Group, a creatively versatile agency with offices across the US, is seeking an experienced writer to translate brand strategy into compelling, ownable messaging. You will craft voice, tone, tagging, and product copy across campaigns and packaging, collaborating with designers to deliver cohesive brand expressions.

The role requires 7+ years in branding/advertising, a strong portfolio, and the ability to think conceptually and strategically.

Qualifications

• 7+ years of experience in branding or advertising agency environments.
• Strong portfolio showing brand writing, campaign thinking, packaging copy, messaging systems, and tone of voice development.
• Ability to think conceptually and strategically, not just write tactically.

Responsibilities

• Develop creative copy across campaigns, brand identity systems, packaging, digital touchpoints, presentations, and brand guidelines.
• Translate brand strategy into clear messaging including brand voice, tone, and tagline development.
• Write packaging copy including front-of-pack messaging, flavor descriptions, and communication hierarchy.
• Shape client-facing storytelling for pitches, case studies, and credentials decks.
• Collaborate with designers to ensure verbal and visual ideas form a cohesive brand expression.

Skills

Brand writing

Campaign thinking

Packaging copy

Messaging systems

Tone of voice development

Presentation skills

Tools

Mac OS

AI tools

Google Workspace

Figma

Adobe Creative Suite

Job description

Responsibilities include:

• Develop creative copy across campaigns, brand identity systems, packaging, digital touchpoints, presentations, and brand guidelines
• Translate brand strategy into clear, ownable messaging, including brand voice, tone of voice, messaging frameworks, taglines, headlines, naming concepts, and product copy
• Write packaging copy, including front-of-pack messaging, romance copy, claims language, flavor/product descriptions, and communication hierarchy
• Shape client-facing storytelling for creative concepts, pitch materials, case studies, credentials decks, and presentations
• Partner with designers to ensure verbal and visual ideas work together as a cohesive brand expression
• Adapt writing style across categories, audiences, and brand personalities
• Edit and refine copy based on internal feedback, client direction, and strategic objectives

Collaboration & Creative Process:

• Work closely with the Group Creative Director, Creative, and Account Teams to understand client needs, feedback, timelines, and deliverables
• Participate in brainstorms, creative reviews, and internal concept development sessions
• Help articulate the rationale behind creative ideas in a way that is clear, thoughtful, and client-ready
• Manage multiple projects at once while maintaining strong attention to detail and quality
• Help teams uncover creative "hooks"/big ideas, sticky/memorable messaging, and work that works across various touchpoints

Brand & Industry Awareness:

• Stay current on trends in branding and design, advertising campaigns, culture, and consumer goods
• Bring a strong point of view on language, storytelling, and how brands can connect with consumers
• Understand how copy works within packaging systems, shelf environments, brand campaigns, and broader consumer touchpoints
• Provide recommendations on how verbal identity can strengthen brand distinctiveness, clarity, and emotional relevance

Salary: $125-155K

• 7+ years of experience in a branding or advertising agency environment
• Strong portfolio demonstrating brand writing, campaign thinking, packaging copy, messaging systems, and/or tone of voice development
• Ability to think conceptually and strategically, not just write tactically
• Strong understanding of how language and design work together
• Experience writing for CPG, food and beverage, lifestyle, wellness, or consumer brands preferred
• Comfortable developing work from early concept through final execution
• Strong presentation, communication, and collaboration skills
• Highly organized, detail-oriented, and able to manage multiple deadlines
• Able to take feedback well and refine work quickly
• Proficient with Mac OS; comfortable with usage of proven AI tools; familiarity with Google Workspace, Figma, and Adobe Creative Suite is a plus

• Location: Candidates must work on East Coast time zone and reside on the East Coast or Midwest for proximity to our current clients and NY Studio.

• Flexible & Entrepreneurial Working Environment
• Employee Events, Lunches, Outings, and More
• Medical, Dental and Vision Insurance
• Monthly employer contributions
• Employee medical reimbursement program
• Vacation Leave (increases with tenure) and Sick Leave
• Major Federal Holidays
• Two Week EOY Office Closure
• Summer Fridays
• Paid Parental Leave
• 401(k) with Employer Match
• Basic Life & AD&D Insurance
• End of Year Discretionary Bonus (based on overall annual studio profitability and individual performance)
• Annual Educational Development Reimbursement

Our Company

Chase Design Group is a strategically driven creative agency with offices in New York, Los Angeles, and Bristol UK. As a creatively versatile, team-oriented group we are able to take on diverse projects that challenge us creatively and keep our work exciting.

We work with multiple global brands and have a strong focus on strategy and creative development for small and large consumer-packaged goods companies, including Procter & Gamble, PepsiCo, and Nestlé, among many other brands.