Creative Manager, 3332-1

Cypress HCM; Los Angeles (CA); On-site; USD 138,000 - 179,000; Full time

Job summary

Cypress HCM is seeking an experienced Brand Creative Manager (Copywriter) to craft engaging, culturally relevant copy for global campaigns. You will expand high-level creative platforms into modular messaging and drive brand storytelling across AV, social, events, and internal comms.

The right candidate writes with a distinctive voice, loves pop culture, and thrives in a fast-paced, collaborative environment.

Qualifications

• 8-10 years working as a copywriter in creative brand marketing with high-growth, global consumer, entertainment, and/or technology brands known for compelling, culture-shaking creativity.
• A wealth of experience with creative messaging, utilizing a defined brand voice across different media types including AV, Static, Social, Events, Internal Comms and everything else you could imagine.
• A background representing a blend of experiences across in-house, agency and/or consultancy teams. Production experience required.
• Hands-on experience writing and or art directing large scale global campaigns.
• Comfortable working with all types of vendors and budgets from agency-led 360 campaigns to small, scrappy in-house projects.
• Strong communication and input abilities on making strategic, creative work that is grounded in business priorities.
• Experience managing global cross-functional projects end-to-end.
• Must have excellent communication skills and judgment with the ability to proceed effectively through ambiguity.
• Will demonstrate a bias towards action and be ready to roll up their sleeves to get the work done. Should be humble, curious, collaborative, and nimble.
• Able to work from our Los Angeles offices.
• Can flourish in our unique company culture

Responsibilities

• In the role, you will write for many different campaigns across brand marcomms and our partners like performance marketing, ads marketing, social, internal communications and more
• Needs to be comfortable writing headlines, social captions, taglines, longform copy and developing integrated messaging systems & toolkits, inclusive of example writing across many channels and the ability to create guidelines to teach global copywriters how to expand the campaign within their market
• Ensure the consistency of our brand voice are maintained throughout collective marcomms, in partnership with the Brand Creative Studio Design team
• Partner with Brand Creative Studio Strategy to breathe creative life into marketing briefs, ensuring key goals, considerations and measurements are accounted for and accomplished
• Communicate and implement our brand promise and positioning globally through existing and evolving brand creative frameworks
• Partner with cross-functional teams including Social, Ads Marketing, Product Marketing, Title Marketing, Comms and Marketing Ops; aligning around central narratives and go-to-market strategies
• Champion the thrill of our brand and show the impact our collective brand elements can have in building brand love with our members and members-to-be

Skills

Copywriter

Brand marketing

Global campaigns

Creative writing

Production experience

Campaign development

Communication skills

Vendors management

Collaboration

Job description

About The Team

The Brand Creative Studio is an in-house team of Strategists, Creatives, Designers, Producers, and Program Managers who create culturally relevant and commercially rewarding ways for our company to delight our fans, strengthen our brand, and deliver for the business. We help develop and execute a variety of creative programs spanning a range of audiences, goals, formats, styles, and scale. We’re focused on building passionate fandoms and shaping how the world perceives, experiences, and connects with our brand. We find fresh ways to express our brand values and beliefs. We create brand marketing as entertaining as our content. We put creativity at the center of our brand partnerships so our collaborations with advertisers continue to deliver on our mission to entertain the world. We partner with teams across the company to ensure our brand both adds value to and benefits from all our collective efforts.

Creative Manager, 3332-1

The Brand Creative Studio is an in-house team of Strategists, Creatives, Designers, Producers, and Program Managers who create culturally relevant and commercially rewarding ways for our company to delight our fans, strengthen our brand, and deliver for the business. We help develop and execute a variety of creative programs spanning a range of audiences, goals, formats, styles, and scale. We’re focused on building passionate fandoms and shaping how the world perceives, experiences, and connects with our brand. We find fresh ways to express our brand values and beliefs. We create brand marketing as entertaining as our content. We put creativity at the center of our brand partnerships so our collaborations with advertisers continue to deliver on our mission to entertain the world. We partner with teams across the company to ensure our brand both adds value to and benefits from all our collective efforts.

Function & Role Overview

The studio is looking for an experienced and hands‑on Manager, Brand Creative (Copywriter) to help craft unexpected and entertaining copy that will help grow and shape the next era of our brand. The right candidate will be a born storyteller with strong writing chops that translate across many canvases. They will love the thrill of crafting the perfect sentence and be trained in expanding high‑level creative platforms into modular messaging systems. They will be a deep lover of pop‑culture and inspired by creativity across categories.

In This Role, You Will

• In the role, you will write for many different campaigns across brand marcomms and our partners like performance marketing, ads marketing, social, internal communications and more
• Needs to be comfortable writing headlines, social captions, taglines, longform copy and developing integrated messaging systems & toolkits, inclusive of example writing across many channels and the ability to create guidelines to teach global copywriters how to expand the campaign within their market
• Ensure the consistency of our brand voice are maintained throughout collective marcomms, in partnership with the Brand Creative Studio Design team
• Partner with Brand Creative Studio Strategy to breathe creative life into marketing briefs, ensuring key goals, considerations and measurements are accounted for and accomplished
• Communicate and implement our brand promise and positioning globally through existing and evolving brand creative frameworks
• Partner with cross‑functional teams including Social, Ads Marketing, Product Marketing, Title Marketing, Comms and Marketing Ops; aligning around central narratives and go‑to‑market strategies
• Champion the thrill of our brand and show the impact our collective brand elements can have in building brand love with our members and members‑to‑be

Experience And Skills

• 8-10 years working as a copywriter in creative brand marketing with high‑growth, global consumer, entertainment, and/or technology brands known for compelling, culture‑shaking creativity
• A wealth of experience with creative messaging, utilizing a defined brand voice across different media types including AV, Static, Social, Events, Internal Comms and everything else you could imagine
• A background representing a blend of experiences across in‑house, agency and/or consultancy teams. Production experience required
• Hands‑on experience writing and or art directing large scale global campaigns
• Comfortable working with all types of vendors and budgets from agency‑led 360 campaigns to small, scrappy in‑house projects
• Strong communication and input abilities on making strategic, creative work that is grounded in business priorities
• Experience managing global cross‑functional projects end‑to‑end
• Must have excellent communication skills and judgment with the ability to proceed effectively through ambiguity
• Will demonstrate a bias towards action and be ready to roll up their sleeves to get the work done. Should be humble, curious, collaborative, and nimble
• Able to work from our Los Angeles offices
• Can flourish in our unique company culture

Pay Range

$100-130/hr.