Senior Business Director, Measurement & Discoverability

Gainor Staffing; New York (NY); On-site; USD 165,000 - 175,000; Full time

Job summary

Gainor Staffing seeks a Senior Business Director, Measurement & Discoverability to lead day-to-day orchestration of measurement and discoverability workstreams, turning insights into briefs, plans, and activation strategies. You’ll act as an operating partner to growth leadership, aligning analytics, strategy, creative, production, agencies, and vendors around audience engagement and measurable outcomes.

Based in New York with a hybrid-remote arrangement (monthly office visit), you’ll guide

Qualifications

• 8–12+ years in data, analytics, or digital strategy.
• Account- or business-director experience with data-rich accounts and cross-functional partners.
• Experience in audience segmentation, paid-media effectiveness, agency/vendor management, and workstream orchestration.
• Knowledge of SEO, search, and digital/AI-driven discoverability.
• Clear communication of complex strategy to non-analytical stakeholders.
• Preferred: advanced measurement/data-science, donor/stakeholder, nonprofit, or boutique-agency exposure.

Responsibilities

• Own measurement and discoverability workstreams; translate insights into briefs, workplans, targeting, and activation plans.
• Coordinate analytics, strategy, creative, production, agencies, vendors, and platform partners.
• Translate segmentation into audience targeting and monitor segment-level performance.
• Drive discoverability across search, social, and AI-driven surfaces.
• Evaluate paid-media effectiveness through audience movement and segment activation.
• Manage scopes, timelines, deliverables, risks, and stakeholder communications.

Skills

Data analytics

Digital strategy

Cross-functional leadership

Stakeholder communication

SEO knowledge

Job description

Amission-drivenmediaorganizationhelpscommunitiesmakecollectiveproblem-solvingmorevisibleandaccessiblethroughstorytelling,culturalpartnerships,anddigitalexperiences.Itconnectspeoplewithcredibleexamplesandpracticalopportunitiestocontributewheretheylive.AsSeniorBusinessDirector,Measurement&Discoverability,youwillowntheday-to-dayorchestrationofmeasurementanddiscoverabilityworkstreams,ensuringinsightsbecomecleardirectionthatteamsandpartnerscanexecute.Youwillserveasanoperatingpartnertogrowthleadership,integratinganalytics,strategy,creative,production,agencies,andvendorsaroundaudienceengagementandmeasurableoutcomes.

AbouttheRole

• Ownmeasurementanddiscoverabilityworkstreams;turninsightsintobriefs,workplans,targeting,andactivationplans.
• Connectanalytics,strategy,creative,production,agencies,vendors,media,andplatformpartners.
• Translatesegmentationintoaudiencetargetingandactivation;monitorsegment-levelperformance.
• Driveniscoverabilityacrosssearch,social,andAI-drivensurfaces.
• Evaluatepaid-mediaeffectivenessthroughaudiencemovementandsegmentactivation.
• Managescopes,timelines,deliverables,risks,andstakeholdercommunication.

AboutYou

• Youhave8-12+yearsindata,analytics,ordigitalstrategy.
• Accountorbusiness-directorexperiencewithdata-richaccountsandcross-functionalpartners.
• Experienceinaudiencesegmentation,paid-mediaeffectiveness,agency/vendormanagement,andworkstreamorchestration.
• KnowledgeofSEO,search,anddigital/AI-drivendiscoverability.
• Clearcommunicationofcomplexstrategytonon-analyticalstakeholders.
• Preferred:advancedmeasurement/data-science,donor/stakeholder,nonprofit,orboutique-agencyexposure.

SalaryRange

$165,000-175,000annually,basedonexperience

Location

NewYork,NY-Hybrid,butprimarilyremote(~1officevisitpermonth)

Toprotectapplicants,pleasenotethatthisjobispostedonlyonLinkedIn.comandGainor.net.Postingsonanyothersiteshavenotbeenapprovedbyourcompanyandmaybefraudulent.Gainoriscommittedtotheprincipleofequalemploymentopportunityforallemployeesandtoprovidingemployeeswithaworkenvironmentfreeofdiscriminationandharassment.AllemploymentdecisionsatGainorarebasedonbusinessneeds,jobrequirementandindividualqualifications,withoutregardtorace,color,religion,creed,sex,sexualorientation,gender(includinggenderidentityandexpression),age,nationalorigin,immigrationstatus,maritalorfamilialstatus,citizenshipstatus,ancestry,physicalormentaldisability,geneticinformation,reproductivehealthdecisionmaking,veteranormilitarystatus,oranyothercharacteristicorstatusprotectedunderapplicablefederal,state,orlocallaw.