Senior Business CRM Manager - Americas

Archer; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Wise is expanding its CRM team and seeking a Senior Regional CRM owner to grow Wise Business across North America and Latin America. You will own regional content adaptation, hands-on CRM delivery, and partner with Sales and Marketing to build a repeatable lead pipeline and an acquisition programme.

You will set direction independently, communicate clearly, manage stakeholders, and deliver end-to-end lifecycle campaigns across email, push, and in-app channels while leveraging data to improve

Qualifications

• 5+ years CRM or lifecycle marketing experience in B2B with measurable outcomes.
• Cross-channel lifecycle communications experience.
• End-to-end planning and execution of large-scale campaigns.
• Customer-first mindset with segmentation knowledge.
• Strong communication and stakeholder collaboration.
• Self-starter with autonomous work style.
• Analytical mindset with data-driven improvements.
• Experience adapting strategy across regions.
• Collaboration with Sales and Marketing on pipeline.

Responsibilities

• Own regional B2B CRM roadmap from acquisition to activation.
• Partner with Sales on audiences, leads and feedback on quality and objections.
• Connect ATL/Brand campaigns to lead capture, nurture and conversion journeys.
• Build regional acquisition and switching journeys with local propositions.
• Deliver end-to-end email, push and in-app campaigns with segmentation and QA.
• Work with Analytics to assess pipeline, conversion and impact.
• Own campaign prioritisation and stakeholder communication.

Skills

CRM experience

Lifecycle marketing

Cross-channel comms

Segmentation

Stakeholder management

Autonomy

Analytical mindset

B2B marketing

Campaign delivery

Tools

SQL

Liquid

Job description

Archer is collaborating with Wise to connect them with exceptional professionals for this role.

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

For everyone, everywhere.

As part of our team, you will be helping us create an entirely new network for the world's money.

Job Description

More about our mission and what we offer.

The CRM team at Wise is expanding to consolidate our efforts to develop our Americas regional communications for business. We’re all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them grow their business with the least friction.

We are hiring a Senior Regional CRM owner to grow Wise Business across North America and Latin America. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers.

The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands‑on CRM delivery. We are seeking someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation.

Your Mission

• Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value.
• Partner with Sales on target audiences, qualification, lead handover, follow‑up and feedback on lead quality and objections.
• Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys.
• Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.
• Deliver email, push and in‑app campaigns end to end, including segmentation, personalisation, testing and QA.
• Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows.
• Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer‑contact standards.
  

Qualifications

About You

• 5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership.
• Strong track record of successful cross‑channel (email, push, in‑app messages etc.) lifecycle comms.
• End-to-end planning, development and execution of large‑scale engaging lifecycle campaigns.
• Customer‑first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
• Excellent verbal and written communication skills and strive to have a customer‑first mindset.
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
• Self‑starter and impact‑driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.
• Technically‑savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
• Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions.
• Hands‑on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation.
• Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.

Additional Information

Nice‑To‑Have

• 2+ years of experience with leading and growing a high growth CRM team.
• Experience specifically for both North American and Latin American markets.
• Additional language skills - ideally Spanish & Portuguese.
• Coding skills e.g. SQL, Liquid etc.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.